Suntory Global Spirits is a world leader in premium spirits with beloved iconic brands, rooted in more than 200 years of heritage and craftsmanship. Our values are deep-rooted, and we aspire to live our purpose to ‘Inspire the Brilliance of Life’ in everything we do. Our ambition is to become the World’s Most Admired Premium Spirits Company. We want to be Most Admired not only for our incredible brands, but also for the brilliant experiences we foster, the ways in which we bring people together, the impactful marketing and innovation we deliver, and for the positive impact we have on the world around us. Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker's Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; Laphroaig® and Bowmore®, Suntory Global Spirits also produces Roku Gin, Haku Vodka and -196 premix. When you’re on our team, you can build a career of personal and professional growth across functions, business units and geographies. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings, which is world renowned for delivering quality and excellence across a range of products and categories. At Suntory Global Spirits, our employees work together to Unleash Their Spirit and realize their full potential each and every day.

For more information, on our brands and commitment to social responsibility, please visit www.suntoryglobalspirits.com and www.drinksmart.com.

What Makes this a Great Opportunity?

With an inspiring growth trajectory ahead, there has never been a better time to join the Suntory family. From July 2025, we will own local manufacturing, sales, and distribution for our full portfolio of alcohol and non-alcohol beverages. By harnessing the best of Suntory from across Australia and New Zealand, we will offer a unique portfolio of over 40 market-leading brands – powered by two local manufacturing sites, five distribution centres and more than 1500 Suntorians.

Mission of the Role

The Assistant Brand Manager will support the team in the development and execution of brand strategies and marketing initiatives. This role is critical in driving brand awareness and market share, contributing to the overall success of our brands. We are looking for people who bring something unique to Suntory Global Spirits - themselves. We value differences, and we appreciate what each of us can contribute. We inspire each other, and challenge ourselves to innovate, improve, advance new ideas and try new things. We create endless opportunities to Unleash Your Spirit every day in a culture that is charged, creative, challenging and fun.

Role Responsibilities

Brand Strategy: Lead developing and implementing brand strategies, ensuring alignment with overall business objectives.

Marketing Campaign Coordination: Support the planning, execution, and analysis of marketing campaigns, collaborating with cross-functional teams.

Brand Consistency: Ensure brand consistency across all marketing materials, communications, and channels.

Market Research & Analysis: Conduct market research to identify trends, analyze competitor activities, and gather insights to inform brand strategies.

Social Media Management: Lead managing social media presence, creating engaging content, and monitoring brand mentions.

Leading the Canadian Club Australian website, updates, and CRM activity with Global team

Data Analysis: Analyze marketing data and campaign performance to identify areas for improvement and measure the effectiveness of marketing efforts.

Event Support: Support the planning and execution of brand-related events and activities.

Vendor Management: Manage relationships with external agencies and vendors.

Budget Management: Assist in managing the brand budget and tracking expenses.

Reporting: Prepare reports and presentations for stakeholders on brand performance and marketing activities. Support the execution of the local growth strategy, identifying market opportunities and key drivers (where to play, how to win) and align directly with Value Creation Strategy/regional strategy

Partner with peers and other internal partners (Innovation, Commercial team, Finance, and Supply Chain) to ensure all Brand projects meet milestones and budgets/ROI

Participate in the NPD process - support the brand team with POS, product and other logistics for brand programs as required

Qualifications & Experience

2-3 years previous in consumer marketing experience

Business or marketing degree qualified

Liquor industry experience is valued but not essential

Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and familiarity with marketing software tools

Digital Marketing

Relationships

External agencies

Suntory shopper team

Suntory sales teams

Suntory Innovation teams

Suntory finance and commercial teams

Job Specific Competencies

Strong analytical and problem-solving skills.

Excellent communication and interpersonal skills.

Proficiency in market research and data analysis tools. (competency in excel & Aztec)

Experience with social media management and content creation.

Strong organizational and time-management skills.

Ability to work independently and as part of a team.

Knowledge of branding principles and marketing strategies.

Effective collaboration cross functionally

Preparing and delivering effective presentations

Creativity to identify alternative approaches and solutions

A confident manner and the ability to influence and persuade constructively

Passion to learn and win

Beam Suntory Behavioral Competencies

Entrepreneurial Approach

Creating Innovative Solutions

Beating the Competition….Together

At Suntory Global Spirits, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.

WE BELIEVE IN EQUAL OPPORTUNITIES
We welcome applications from all members of society irrespective of age, gender identity, disability, sexual orientation, race, religion, or belief. All recruitment and hiring decisions are based on an applicant's skills and experience. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, and to perform crucial job functions. Please contact us if you require assistance.

In 2023, Suntory Global Spirits earned a top score in Human Rights Campaign Foundation’s 2023-2024 Corporate Equality Index and was a recipient of the Equality 100 Award: Leader in LGBTQ+ Workplace Inclusion.