Could you be our next Brand Manager?

At Wicked Sister, we’re not just about creating desserts - we’re about crafting unforgettable moments. We believe that every bite should be a celebration of creativity, flavour, and indulgence. We’re on a mission to inspire the world, one wickedly delicious dessert at a time.

We’re looking for a Brand Manager who is ready to make an impact - someone with the vision, the passion, and the drive to elevate our brand to new heights. If you’re excited by the opportunity to lead, innovate, and transform the dessert experience, this is your moment.

At Wicked Sister, you’ll be empowered to shape the future of our brand and create meaningful connections with our customers.

Come be a part of something extraordinary and help us make every dessert experience unforgettable, and together, let’s inspire the world to savour every sweet moment.

The Role

Reporting to a top Executive marketeer, this role will allow you to leverage your skills across key areas of our business and collaborate with external partners to harmonise brand strategies with our overarching goals. Your contributions will be instrumental in driving success and growth for Wicked Sister and your days will vary and include activities such as:

• Conducting market research to understand the consumer, market trends and competitor strategies
• Assist in development & implementation of continuing brand strategies
• Track and measure brand performance through relevant KPIs
• Use data insights to refine brand strategies, optimise marketing plans and NPD pipeline
• Ensure Wicked Sister product offerings are competitive and meet customer needs
• Manage product lifecycle from development, launch to deletions
• Manage the development and approval of packaging design and artwork, aligning with any formulation, regulatory and market requirements or changes
• Ensuring brand consistency across all marketing channels and touchpoints through management and execution of key marketing campaigns, working with key agencies to deliver on brand objectives
• Plan and manage the brand’s marketing budget, allocating resources effectively to maximise ROI and monthly forecasting
• Continuous collaboration with sales, R&I and supply chain to ensure product availability & alignment with brand goals
• Manage external agency relationships

If you embody creativity, dedication, and a drive for excellence, this role may be perfect for you and be part of shaping the future of our brand as we strive towards even greater success together!

Keys to Success

• Minimum 2- 3 years’ experience as a Brand Manager or Assistant Brand Manager looking for the next step in your career
• Tertiary qualification in Marketing, Commerce or Business Management ideally
• FMCG experience is essential, ideally within the Food category, however all General Consumer categories will be considered
• Ability to work cross functionally with Sales, Supply Chain and Finance
• Strong analytical skills
• Entrepreneurial spirit, passionate and ‘get it done’ attitude
• Ability to work autonomously in a small-medium sized FMCG environment

Wicked Perks

Due to the unique nature of this role and agility required to be successful in achieving Wicked Sister’s collective goals, we require the ideal candidate to work from our office in Sydney CBD, with occasional work performed at our manufacturing site in Ingleburn. In addition to this, at Wicked Sister we truly value every employee and strive to provide the best working environment possible, some of our key work perks include a competitive remuneration with a salary range of between $120,000 - $130,000 + super on offer for the right candidate, continuous development, paid birthday leave, 24/7 access to exclusive retail discounts & rewards through Perkbox and so much more...

Interested parties should apply to be considered for this opportunity with a current resume & cover letter detailing why they would be a good fit for this role. If you would like to include a portfolio of your works as a Brand Manager including key achievements & campaigns, we would welcome this.

At Wicked Sister, we believe in making life a little sweeter – for our customers and our team. Ready to whip up something wickedly brilliant? Apply now and let’s create dessert magic together!