Part Time | Greater Melbourne (preferred)

Join a Fast Moving D2C USA based Sustainable Bedding Brand

Location: Remote

About Us

We’re an eCommerce brand, selling in the US, built around high-quality, eco-conscious bedding made from natural fibres. With a focus on comfort, sustainability, and luxury, we’re growing rapidly across Shopify, Amazon, and social channels — and we’re ready to scale.

Our mission is to help people elevate their sleep experience with sustainable bedding products that are luxurious, yet affordable.

We’ve laid the groundwork. Now we need a sharp, proactive Social Media & Content Manager to own our social growth system, build the right kind of content engine, and help turn scrolls into sales.

The Role

This role is perfect for someone who thrives on both social media and understanding that content drives everything. You’ll own our end-to-end social media performance — from customer avatar-aligned planning, influencer identification, and content strategy, through to weekly reporting and revenue attribution.

You won’t need to do graphic design or video editing — we have support for that — but you will need to brief and manage the process. You’ll also need to produce organic post concepts (a mix of reels and static), guide the creative direction, and keep everything aligned to performance goals.

This role is 20 hours per week (possibly more in future), and you’ll need to work independently, report clearly, and spot opportunities before anyone else does.

Key Responsibilities

Develop and own a repeatable social strategy aligned to 4–6 customer avatars

Lead quarterly and monthly planning across TikTok, Instagram, Facebook & Amazon

Monitor platform trends and identify content angles worth testing

Proactively identify roadblocks to growth and recommend solutions

🔹 Influencer & Content System Development

Identify low- and mid-tier influencers who align with our brand and audience

Build a system for generating influencer-led content that supports both paid and organic use (VA available to assist with outreach etc)

Ensure content output reaches desired pieces per week (50-60% video, 40-50% static)

Liaise with Ad Buyer (agency) to supply constant stream of content for advertising

🔹 Organic Social Management

Create organic post concepts (mix of reels and static)

Write creative briefs and oversee delivery from the graphics/video team

Schedule content using social tools and maintain brand voice and consistency

Monitor engagement and evolve messaging based on performance

🔹 Platform Optimisation

Ensure TikTok Shop and Instagram Shop are set up, tagged, and optimised

Manage and improve Link Tree or link-in-bio tools, using performance data to drive updates

Stay ahead of new features, shoppable content formats, and in-app trends

🔹 Performance Reporting

Own weekly and monthly reporting across social platforms (organic and paid impact)

Analyse content performance and share insights that inform future creative

Track engagement, traffic, and conversion from social sources and recommend improvements

Who You Are

A performance-minded social manager with at least 2 years of experience

Skilled at mapping content to customer psychology — and using insights to inform action

Strong communicator with a knack for writing clear creative briefs

People management experience

Proactive and self-managed — you thrive on accountability, not micromanagement

Comfortable using tools like Meta Business Suite, Linktree, MagicBrief, Later/Planoly/etc.

Ideally experienced in ecommerce or consumer packaged goods (bonus points for bedding, wellness, or home goods)

Bonus if:

you aren't shy in front of camera

Why You’ll Love Working With Us

Creative Freedom - working within the customer type framework, test, fail, learn, repeat - help us grow

Guaranteed minimum 20 hours per week for 12 - 18 months term

Superannuation and leave entitlements

Mentorship - Leading on-going training programs so you can grow your career. Work closely with Founder, Operations Manager and Ad Buying Agency to learn and grow

Innovative Culture - we are always willing to test new things and see if they work.

Quarterly planning sessions with Operations Manager and Founder

Complete flexibility to work remotely and hours that suit you

Support from Social Media Coordinator (VA) and 2 x content creators

How to Apply

If this sounds like your dream role, apply via SEEK or directly and include:

A link to other accounts you have worked with so we can see the quality of your work

Tell us about some of the amazing work you have been doing and what results you have generated (metrics if available)

CV