Job description

Role Summary

We are seeking a skilled and creative Marketing & Content Co-ordinator to join the FortGroup team working across our three brands SheShed, Trekk Sheds and Aura. This position plays a crucial role in driving the digital marketing strategy and initiatives that support the growth and success of our three brands.

As the Marketing and Content Co-ordinator, you will work closely with the Head of Marketing to execute the marketing strategy and are responsible for the development and execution of our organic social media campaigns, managing our social media calendars, EDMs, blog articles and website content. This role is crucial in building brand awareness, driving sales (online and offline), and lead generation while ensuring cohesive and engaging marketing assets.

The ideal candidate will have strong content creation skills (written and visual), solid design skills to create high-quality, on-brand creative assets for social media, website content, email marketing, and advertising. Knowledge of creative platforms for ad-design / editing will be an advantage also (Canva, Capcut, Adobe CS or similar).

Key Responsibilities:

Content Creation & Design

Develop and execute engaging content for our social media platforms

Write high-quality and engaging content across various formats like EDMs, blog posts, articles, videos, infographics, social media posts, ensuring content is relevant and engaging for the target audience

Create, maintain and execute our monthly social media content calendar, crafting compelling content that resonates with our audience, including videos, blogs, and customer stories

Develop and refine social media strategies to boost engagement and follower growth

Design on-brand creative assets for use in advertising, social media, website banners, and EDMs using CapCut, Canva, Adobe Suite, or other design tools

Work closely with the team to develop graphics for seasonal promotions, product launches, and special events

Develop high-converting ad creatives, including static and video ads tailored to different audience segments

Provide graphics and assets for partners such as trusted builders, affiliates, and local business collaborations

Campaign Execution & Reporting

Work closely with the Head of Marketing to execute the planned monthly campaigns, track and report on campaign performance, including key insights and recommendations for budget allocation

Provide recommendations to optimise ongoing and future campaigns

Coordinate ad spending budgets across brands to maximise results within allocated resources

Landing Page & Website Optimisation (in collaboration with the team)

Work with external agencies to create and test high-converting landing pages

Ensure paid ad campaigns are supported by optimised website experiences that drive conversions

Regularly review content

A/B test landing pages and ad creatives to improve engagement and lead generation

Marketplace & Social Commerce Support

Ensure advertising campaigns align with marketplace integrations (e.g., Meta Commerce, Pinterest Shopping, Amazon, eBay, MyDeal, Harvey Norman Marketplace)

Leverage Pinterest and Meta Shops for product visibility and direct conversions

Develop ad assets that align with e-commerce and social shopping platforms

Key Skills & Experience:

Minimum 2-3 years of experience in a digital marketing or social media coordinator role

Strong copy writing skills – writes with clarity and punch

Strong understanding of digital marketing principles, including social media marketing, content creation, and search engine optimization (SEO)

Proficiency in design tools such as Canva, CapCut, Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) or similar

Familiarity with WordPress, WooCommerce, Hubspot

Strong communication skills and ability to work in a fast-paced environment across multiple brands

Experience in e-commerce, lead generation, or high-ticket product marketing is highly desirable

Preferred Skills and Qualifications:

Video Creation

Blogs & Content Writing

Graphic Design- Canva, Adobe Creative Suite

Website Updating – Wordpress

Email Marketing

Social Media

SEO Experience

About Us

Fort Group, a leader in high-quality, European-designed, wooden flatpack cabins, is at the forefront of innovative and stylish, easy-to-assemble space solutions. Our diverse portfolio, headlined by our brand ‘SheShed’, encapsulates elegance and functionality, setting new trends in the cabin and small spaces industry.

What We Offer:

Competitive salary based on experience.

Opportunity to work across three growing brands in the home and outdoor living space.

Work with a passionate marketing team that values creativity, data-driven decision-making, and innovation.

Join our dynamic team and be a part of a growing brand that empowers and inspires. At Fort Group, your work will directly contribute to creating spaces that are not just built but crafted with passion and purpose.

Hours - Your requirements can be discussed.

This role is an office-based role in Blaxland 2774 NSW