V THE LABEL is an Australian jewellery brand known for creating luxurious, personalised jewelry. Establised in 2008, we’re passionate about innovative fashion and exceptional craftsmanship.

ABOUT THE ROLE

As a Social Media Marketing Manager, you'll lead our content strategy, creating and managing content creation across Instagram, Tiktok and all platforms.

The ideal candidate is highly organized, creatively driven with a deep understanding of social media trends and and know how to turn audiences into loyal communities.

Working part-time, three days per week, this role is perfect for someone passionate about fashion and luxury industry. Opportunity to progress to a full time position after 6 months.

Responsibilities

Ideate, create and edit visually captivating visual content for VTHELABEL social platforms.

Responsible for shooting (and editing) high quality short-form video content for Instagram Reels and TikTok.

Write engaging copy - ability to write and edit in the brand voice.

Manage the end-to-end video production process, including pre-production planning, storyboarding, filming, editing.

Develop and execute new content ideas for Instagram and TikTok - from concept to post.

Monitor and analyse content performance, providing insights - identify what resonates with our audience and propose new recommendation based on our findings.

Manage and execute against content calendar deliverables, ensuring all content creation and publishing deadlines are met.

Be comfortable appearing on camera and has a strong understanding of the social media trends.

Support PR and event planning. Assist in organize brand events, influencer activation and VIP hosting.

REQUIREMENTS

A minimum of 2 years experience in content creation & social media, preferably within a fashion brand.

Strong writing and storytelling skills, ability to write and edit in the brand voice.

Degree in marketing, communication, public relations or relevent (highly desired)

Understanding of social media analytics and ad management tools.

Proficiency in capturing and editing video and photo content.

Proficient in video editing, Adobe Premiere, Canva or similar tools.

Excellent attention to detail and ability to manage deadlines in a fast-paced environment.

BENEFITS

Part-time role located in Sydney CBD (3 days per week)

Employee discount – 50% off across all jewelry collection

Performance-based bonuses

Training and development – we want you to grow and get the most out of your role

TO APPLY

Please attach a portfolio of your previous work/include a link to your social accounts. Please tell us how you could help grow V The Label, and how your prior job experience would benefit V The Label.

Send to: [email protected]