Digital Marketing Specialist | BlueCare | Brisbane

• Employment Term: Permanent Full time, Monday to Friday position
• Location: Hybrid, Brisbane Office and Work from Home
• Remuneration: $110-125,000pa + 11.5 % Super + Not for Profit Salary Packaging

Join BlueCare as a Digital Marketing Specialist!

Join BlueCare as a Digital Marketing Specialist! Are you a creative digital dynamo with a passion for crafting content and driving engagement? BlueCare is on the lookout for a Digital Marketing Specialist to help us grow our online presence and connect with our clients and communities in meaningful ways.

What you'll do:

• Lead and execute digital marketing campaigns across social media, email, and search.
• Manage and update our websites using CMS platforms like Sitecore.
• Create engaging content-from writing to video-for web, email, and social.
• Drive community growth and boost engagement across our channels.
• Optimise paid advertising and SEO to deliver real results.
• Track performance and deliver insights that shape future campaigns.
• Collaborate across teams to tell compelling stories that reflect our mission.

What you'll bring:

• A degree in Marketing, Communications, or Journalism
• CMS experience (WordPress, Sitecore, Sitefinity)
• Proven success in social media and content creation
• A flair for storytelling and audience growth
• Strong data skills to track what's working and improve what's not
• A passion for creating user-first digital experiences

What makes a difference for you?

With a Blue Nurses legacy dating back to 1953, BlueCare is one of Queensland's largest and most trusted not-for-profit providers of community and in-home care, residential aged care, disability services and retirement living.

• Flexible work arrangements to support work-life balance
• Save tax and increase your take home pay by salary packaging your everyday living expenses and bills (up to $15,900) and meal entertainment (up to $2,650) per annum
• A recognition and rewards platform, providing employee discounts at hundreds of retailers, including everyday expenses, holidays, health insurance, annual awards celebration, wellbeing and employee assistance programs
• A positive and inclusive team based on respect, shared standards, strong values and a commitment to serving others
• 12 weeks paid parental leave and 2 weeks paid partner leave, available after 6 months service, in addition to the government scheme
• Diversity and inclusive leave, offering paid gender affirmation leave and cultural leave options (paid and unpaid) for those who may celebrate Lunar New Year, Diwali, Ramadan, NAIDOC weeks and other significant cultural events
• Career development opportunities with one of the most trusted community and residential care providers in Australia to challenge yourself, grow and make a meaningful difference

Start making a difference today

Our application process takes less than 15 minutes - Click the 'APPLY' button to be taken to our online application process and upload your resume and cover letter. Our team are available to answer any questions you may have.

Diversity & Inclusion

Our approach is simple -everybody is welcome here. At UnitingCare, diversity is at the core of our who we are, our mission and our values. We are committed to providing equal opportunities to all employees no matter their sex, race, culture, sexual orientation, disability or gender identity. Demonstrating our commitment to reconciliation and building long-term employment opportunities for First Nations peoples, UnitingCare strongly encourages Aboriginal and Torres Strait Islander applicants for this position.

Safe workplace

We work hard to make our services welcoming and safe for every person. We are united in keeping children, young people and the elderly safe from harm, within our services, workplaces and the communities we support. We are committed to speaking up loudly for their safety.