Group Events & Sales Coordinator

VENUE: Head Office + Multi-Venue (Sydney CBD & Inner West)
EMPLOYMENT TYPE: Full-Time

Primary Objective

The Group Events & Sales Coordinator is a dynamic, people-focused role responsible for driving and managing all event and reservation sales across a portfolio of venues, including The Royal Hotel in Leichhardt and The Australian Heritage Hotel in The Rocks. This role spans sales, strategy, execution, and customer experience -from first enquiry to post-event wrap-up, while leading a small team and collaborating closely with venue managers, chefs, and front-of-house teams to deliver seamless and memorable events.

Key Responsibilities

Sales & Business Development

· Drive all function and event bookings across multiple venues.

· Manage inbound enquiries via phone, email, walk-ins, and online platforms (SevenRooms & iVvy).

· Proactively pursue new business opportunities through outreach, partnerships, and upselling.

· Perform competitor analysis and seasonal pricing reviews; make recommendations for each venue.

· Collaborate with Marketing to activate event promotions, campaigns, and community engagement.

Event Planning & Execution

· Coordinate all elements of event delivery including food & beverage, staffing, logistics, and payments.

· Be on-site for large-scale events to ensure smooth execution and act as the primary point of contact.

· Source entertainment, theming, and unique activations to enhance the event experience.

· Ensure each venue has updated and competitive event packages aligned to brand and seasonality.

· Deliver training to venue teams on function service standards and booking system use.

Customer Experience

· Ensure all customer enquiries are responded to within 24 hours.

· Continuously refine pre- and post-booking communication to elevate the guest journey.

· Monitor and respond to client feedback, ensuring high satisfaction and return business.

Reporting & Strategy

· Maintain accurate weekly reports and sales tracking using internal booking systems.

· Monitor performance against sales targets and margins, adjusting strategy as needed.

· Attend and contribute to group strategy meetings, special events, and team outings.

· Maintain strong communication with venue teams and head office.

Key Result Areas

· Achieve and exceed monthly and annual event revenue targets.

· Deliver high-quality, seamless event execution across venues.

· Build long-term client relationships and increase repeat business.

· Drive team engagement, productivity, and skills development.

· Maintain strong community and industry presence through outreach and partnerships.

Skills, Knowledge & Experience

· 12-months in events or hospitality, ideally in a multi-venue or group role.

· Valid RSA & RCG Competency Card.

· Experience with bookings/reservation systems (SevenRooms & iVvy)

· Strong understanding of financial targets, pricing structures, and margin expectations.

· Excellent interpersonal, written, and verbal communication skills.

· Confident in sales, negotiation, and stakeholder engagement.

· Highly organized with the ability to work independently and across a dispersed team.

Bonus Skills

· Graphic design, content creation, or marketing experience.

· Established hospitality industry network.

· Experience in venue-based community engagement.