About AEMG

AEMG Education is a global education company founded in Australia, specialising in international education and talent development. We foster cultural diversity, educational partnerships and research collaborations between universities in China and other countries. AEMG has established partnerships with over 70 educational institutions across China, Australia, New Zealand, the UK, Europe and the USA.

About the Position

We are seeking a Marketing Manager to join our Business Development & Engagement Division, reporting to the Director of Marketing and Recruitment. In this pivotal role, you will:

Develop and implement marketing strategies to drive student recruitment and engagement.

Maintain a repository of high-quality, compliant promotional materials.

Evaluate recruitment activities, coordinating closely with teams in Australia and China.

Conduct market research, oversee the postgraduate placement program, and champion marketing best practices.

This position will directly manage a small marketing team, and play a key part in achieving AEMG’s annual recruitment, transfer, and placement targets.

Key Responsibilities

Lead the development and implementation of marketing strategies to support student recruitment and engagement across AEMG programs.

Manage and support the Marketing Team, including Marketing Coordinators.

Develop marketing plans to support recruitment activities and related projects across AEMG’s global operations.

Maintain and update a repository of high-quality, compliant marketing and promotional materials.

Deliver training and guidance to AEMG Branch staff to enhance their understanding and effectiveness in student transfers and postgraduate placements.

Support and coordinate recruitment-related events and activities such as Open Days and Orientation programs.

Monitor, evaluate, and analyse marketing and recruitment initiatives and provide recommendations to the Director of Marketing and Recruitment.

Conduct and synthesise market research to inform future marketing strategies and recruitment activities.

Ensure marketing activities reflect best practice and align with AEMG’s brand, objectives, and compliance requirements.

Undertake other duties as directed by the Management.

Qualifications & Experience

Essential:

Bachelor’s degree in marketing, communications or related field

Over 5 years’ experience in a similar B2B and B2C marketing role, preferably in international education or a global organisation.

Strong expertise in brand management, content development, digital marketing strategies and project coordination.

Experience with student recruitment marketing in international contexts, especially China and Asia-Pacific.

Proven ability to manage campaigns across multiple channels and analyse marketing data.

Excellent interpersonal and communication skills.

Ability to manage a small team effectively.

High level of cultural awareness and ability to operate in international and multilingual environments.

Strong stakeholder engagement and relationship-building skills.

Analytical mindset with a track record in data-driven strategy.

Proficient in English and Mandarin in oral and written communication.

Flexibility for occasional International & Domestic travel

Preferred:

Postgraduate qualification.

Experience promoting Joint Programs or overseas study opportunities.

Apply

Apply via SEEK by Sunday, 4 May 2025.

AEMG reserves the right to close applications early if a suitable candidate is identified before the application deadline.

We are committed to equality, diversity and inclusion. As an equal opportunity employer, we encourage and welcome applications from candidates of diverse backgrounds.