Join MS Plus and Make a Difference!

Are you passionate about leveraging your marketing expertise to drive business growth? Do you thrive in identifying digital marketing opportunities, removing barriers to conversion, developing successful customer journeys, and executing data-driven campaigns? If so, we invite you to apply for the Growth and Business Development Marketing Manager role and play a pivotal part in our journey towards growth and transformation.

Why Join MS Plus?

Flexible work arrangements and a supportive, collaborative team culture.

Be a key player in shaping our marketing program to deliver real value for our participants (B2C), our partners (B2B), and our organisation while driving new end-to-end customer journeys.

Work alongside passionate marketing, business development, and operational professionals.

Receive strong support from your manager and colleagues as you implement growth strategies.

Contribute directly to an organisation dedicated to making a meaningful impact on people's lives.

What’s the Role About?
As a Growth and Business Development Marketing Manager, you will lead marketing initiatives to generate leads, enhance and track conversion and foster loyalty. Working closely with the Experience and Marketing, Partnership and Services teams, you'll create and implement data-driven marketing strategies that support the overall growth of our organisation.

Key Responsibilities:

Design and implement exceptional customer journeys for participants and partners, driving growth in services, residential offerings, and programs.

Redesign digital channels and marketing campaigns to ensure a seamless sales-to-reengagement funnel, with strong tracking, retargeting, and evaluation tools.

Champion the use of CRM, CMS, and the latest technologies (including AI) to improve outputs, analytics, and operational efficiency.

Collaborate with front-of-house teams to ensure success beyond the digital platforms and streamline the process for bookings, intake, engagement, and loyalty.

Collaborate with Executive and operational teams to implement strategies driving growth in allied health, healthy ageing, and education services.

Align outcomes of all programs and campaigns with organisational goals and priorities.

Foster a positive team culture by being an active and supportive member of the Marketing team.

What We Offer:

Competitive salary and full-time position.

Generous salary packaging options.

Employee assistance program, birthday leave and paid parental leave.

Learning & development opportunities to enhance your career.

Flexible working arrangements, with a hybrid model (2 days WFH, 3 days in-office).

Free parking and discounted Private Health Insurance.

What You’ll Bring:

Proven experience in marketing and business development, with a track record of driving business growth and successful marketing campaigns.

5+ years in a similar role, with expertise in end-to-end digital (including EDM, SMS and Social marketing campaigns).

Experience with CRM platforms (Salesforce preferred), customer journey creation, and data analytics.

Strong skills in CMS, digital marketing (Tag management, SEO, retargeting), and ad management.

Data-driven mindset with the ability to measure and optimise campaign performance.

Qualifications:

A tertiary qualification in Marketing, Business, Communications, or a related field, or relevant work experience in a similar role.

One More Thing:
Successful candidates will need to complete a National Police Check (and possibly an International Police Check).

A bit about us:

MS Plus has been operating for more than 65 years, helping people living with multiple sclerosis live well – in VIC, TAS NSW, and the ACT. We provide evidence-based advice, information, education, employment support, and around the clock support through our residential care services, as well as contributing funds to MS research.

MS Plus is an equal opportunity employer and encourages applications from people with a lived experience of disability, Aboriginal and Torres Strait Islander peoples and people from culturally and linguistically diverse backgrounds.

What to do now:

If this great job is for you, please click on Apply.

Want more information about the role? Contact Alison Dean, Marketing Consultant on 03 6220 1107 or [email protected]

For a copy of the Position Description email [email protected]