Role Overview:

As the Marketing Coordinator, you will be responsible for shaping and executing the marketing strategy for Stroud Homes across Australia and New Zealand. Your role will focus on building brand awareness, increasing customer engagement, and driving lead generation to support the growth of the business. You will have the ability to get into action quickly to deliver results.

Ideally, you will be based in a location that enables you to work from our Head Office in Boonah at least three days per week. Additionally, the role requires flexibility to travel as needed to support our network of franchisees across Australia and New Zealand.

This is an exceptional opportunity for an exceptional individual committed to the challenge of taking Stroud Homes to the next level.

Key Responsibilities:

Build Franchise Relationships – Maintain positive communication with franchisees, address concerns proactively, and report them to leadership.

Billboard Campaign Coordination – Work with the Director to develop and implement billboard campaigns that benefit all teams.

Improve SEO & SEM Performance – Optimize website content and manage paid search campaigns to increase traffic and conversions.

Manage Google Ads Campaigns – Develop, test, and optimize Google Ads, including remarketing and budget management.

Oversee Facebook & Instagram Ads – Create and manage targeted campaigns across Facebook and Instagram, using a variety of ad formats.

Create and Schedule Social Media Content – Develop monthly content packages and schedule posts.

Maintain and Improve Website – Work with Head Office and consultants to update the site for better user experience and lead generation.

Write and Coordinate Marketing Copy – Develop brand-aligned, engaging copy for use across digital and print channels.

Execute Email Marketing Campaigns – Design and send effective campaigns using and analyse results for continuous improvement.

Update Location Listings – Ensure all display home and office listings are accurate across platforms like Google, Apple Maps, and Facebook.

Write Builders Blurbs – Interview new franchise teams and create engaging blurbs for use across marketing platforms.

Manage Video Projects – Coordinate video creation across AUS/NZ, ensuring high-quality production and distribution.

Assess External Marketing Proposals – Evaluate third-party marketing offers and recommend effective, aligned solutions to Head Office.

Promote Grand Opening Events – Support franchisees in planning and advertising launch events across all channels.

Monitor and Respond to Reviews – Actively manage customer reviews to maintain a positive brand reputation and showcase feedback.

Attract Franchise Leads – Develop campaigns to advertise franchise opportunities through multiple platforms.

Create Marketing Training Content – Record and update training modules to keep team knowledge current and effective.

Present at Franchise Conferences – Prepare and deliver insightful marketing presentations tailored to franchisee needs.

Develop Marketing Materials – Design and check marketing assets to ensure they meet brand and campaign goals.

Bring Marketing In-House – Reduce reliance on external providers by building internal capabilities and systems.

Negotiate Marketing Deals – Secure cost-effective marketing purchases and support franchisees in negotiation efforts.

Manage Regional Marketing Funds – Communicate clearly with franchisees about how funds are used and the value delivered.

Skills & Experience Required:

Proven experience as a Marketing Coordinator, ideally within the residential construction, real estate or franchise sector.

Strong understanding of brand management and experience in creating and executing successful marketing campaigns (including graphic design elements).

Proficiency in digital marketing, including SEO, SEM, social media, and content marketing.

Excellent leadership and team management skills, with the ability to inspire and mentor creative professionals.

Experience working with creative teams and external agencies to produce high-quality content.

Analytical mindset with the ability to interpret data and make informed marketing decisions.

Strong communication and collaboration skills, particularly in stakeholder engagement.

Bachelor’s degree in marketing or a related field preferred but not required

Key Objectives for the Role:

Strengthen Stroud Homes’ brand presence in both Australia and New Zealand, ensuring it is recognised for quality, transparency, and innovative home designs.

Increase lead generation and customer engagement through targeted marketing campaigns and digital strategies.

Build and develop a strong, collaborative marketing team that consistently delivers impactful results.

Ensure that all marketing efforts are aligned with Stroud Homes’ business goals and brand guidelines.

Bring our franchisees along for the journey so they continue to feel engaged, aligned and respected for their efforts in every region.

About Stroud Homes:

Stroud Homes is a leading residential builder in Australia and New Zealand, recognised for its commitment to quality, customer service and innovative home designs.

With over 20 years of experience, we pride ourselves on delivering award-winning homes that cater to modern family living. As a family-focused company, we prioritise transparency, sustainability, and customer satisfaction throughout the building journey.

We are seeking an experienced Marketing Coordinator to lead our strategy and support our growth plans.