iTechworld is seeking an experienced and creative Email Marketing Specialist to join our growing eCommerce and digital marketing team. The ideal candidate will play a crucial role in driving customer engagement, retention, and revenue growth through strategic email marketing campaigns and automation. You will leverage data-driven insights to optimise the customer lifecycle and contribute to the success of our digital marketing strategies.

This role is full-time (Monday – Friday 8:30 am – 5 pm) from our office in Burswood in our rapidly growing marketing team.

Responsibilities:

Campaign Management: Design, implement, and optimise email marketing campaigns to maximise eCommerce sales, customer engagement, and retention.

CRM & Customer Segmentation: Utilise CRM platforms, such as Klaviyo, to segment and target audiences effectively, ensuring personalised, relevant messaging

Performance Tracking: Analyse campaign performance, monitor key metrics

Creative Content Development: Collaborate with design and content teams to produce compelling, on-brand email content that resonates with target audiences and drives sales.

Customer Lifecycle Management: Develop strategies to nurture leads and maintain long-term relationships with customers, encouraging repeat purchases and enhancing lifetime value.

eCommerce Integration: Work closely with the eCommerce team to ensure email marketing efforts are aligned with product launches, promotions, and seasonal campaigns.

Skills & Experience:

Proven Experience: 2+ years of experience in email marketing via Klaviyo, preferably in eCommerce

Analytical Skills: Proficiency in data analysis to track performance, optimise campaigns, and ensure maximum ROI.

Creative Mindset: Ability to craft compelling email content and design strategies that drive user action, engagement and sales.

eCommerce Focus: Solid understanding of eCommerce trends, product promotion strategies, and customer journey mapping.

Adaptability: Willingness to stay current with the latest digital marketing trends and technologies to enhance email marketing strategies.

Preferred Qualifications:

Proficiency in design tools: Figma, Adobe Creative Cloud or Canva;

Advanced proficiency with Klaviyo Email and SMS marketing and Google Analytics 4.

Experience with loyalty programs.

Experience with e-Commerce platforms, specifically Shopify.

Knowledge of the broader digital marketing landscape, including social media platforms (e.g., YouTube, Instagram, Facebook, TikTok).

Bonus points if you:

Have an understanding or passion for the adventuring, 4WDing, or caravanning space.

Experience with customer retention programs and first-hand experience in implementing and driving the ongoing success of a consumer loyalty program.

iTechworld offers a lot of benefits to their employees not limited to:

Be part of a fast-growing eCommerce company with exciting opportunities to make a tangible impact.

A friendly, supportive environment - people love working for iTechworld and you will too.

A collaborative and innovative work environment where your creativity and expertise will be valued.

Competitive salary and benefits package.

Lunch is provided for you every Friday!

Discretionary bonuses are applicable.

If you are passionate about email marketing and ready to take your career to the next level, apply now to join our dynamic team at iTechworld.