We are seeking a highly capable Marketing and Consumer Communications Executive to contribute to the delivery of impactful national campaigns and communications strategies. This role requires a professional with proven marketing expertise, strong written communication skills, and experience in digital campaign execution, stakeholder engagement, and event marketing.

Key Responsibilities

· End-to-End Campaign Management: Lead the development, execution, and evaluation of national marketing campaigns — from initial planning and content development through to implementation, performance tracking, and post-campaign reporting.

· Digital & Social Media Marketing: Manage all aspects of digital marketing including organic and paid social media strategy, SEO-driven website content, and consumer eDMs using platforms such as Constant Contact and Vision6.

· Content Development: Create and oversee the production of high-quality, brand-aligned content including media releases, blogs, newsletters, promotional collateral, and website copy.

· Event Marketing: Coordinate the marketing and promotion of national events and industry activations, including planning, logistics, branding, and stakeholder communications.

· Market Research & Consumer Insights: Conduct qualitative and quantitative research, analyse consumer trends, and apply findings to inform marketing strategies and messaging.

· Performance Analysis & Reporting: Monitor, analyse, and report on campaign performance against KPIs, providing actionable insights to guide future marketing activity.

· Stakeholder Engagement: Maintain productive relationships with internal departments, industry stakeholders, sponsors, and external partners to ensure aligned and effective campaign delivery.

Required Qualifications and Experience

· Tertiary qualification in digital marketing (required)

· Postgraduate degree in marketing, communications, or a related field (required)

· Minimum 2 years’ experience in a similar marketing and communications role (required)

Key Skills and Attributes

· Demonstrated experience in content creation and copywriting, with a portfolio of written materials.

· Strong working knowledge of email marketing platforms (e.g., Constant Contact, Vision6), including segmentation, automation, and compliance with privacy legislation.

· Proven ability to manage and report on paid digital advertising campaigns (e.g., Meta, Google Ads).

· Practical experience in event promotion and coordination, preferably in a national or tourism-focused environment.

· Familiarity with SEO best practices, web content management systems (e.g., WordPress), and analytics tools.

· Ability to interpret and apply media, advertising, and privacy laws, including the Spam Act and consumer data obligations.

· High-level interpersonal skills, with experience managing external partnerships and sponsorships. Knowledge of contract law and ability to draft and review sponsorship agreements is desirable.

How to Apply

To apply, please submit your resume, cover letter, and examples of recent marketing or communications work. Applications will be reviewed as they are received.