This is not your average marketing role.

Are you a creative, hands-on marketer ready to join one of Australia’s most exciting entertainment brands? Escape This is on the hunt for a driven and imaginative Marketing Executive to support our national expansion. If you live and breathe digital marketing, love crafting engaging campaigns, and want to make a real impact in a fast-paced, fun, and growing company — this is your chance to be part of something extraordinary.

About Escape This:

Escape This is growing at a rapid pace, and we’re looking for a dynamic, results-driven Marketing Executive to support our marketing efforts as we expand across Australia. If you have experience with high-impact marketing strategies, are passionate about brand building, and thrive in a fast-paced, entrepreneurial environment, we want YOU!

As our Marketing Executive, you will play a pivotal role as we build out our marketing strategy, ensuring maximum exposure of the Escape This brand as we continue our national expansion. You’ll be front and centre as we grow our brand awareness, generating conversions, and maintaining our reputation as Australia’s leading escape room operator.

Who We Are:

Headquartered in Perth, and hosting in excess of 100,000 wannabe escapees each year, our ever-expanding national portfolio of escape room venues has earned us quite the reputation: we’ve been dubbed the “Toughest Escape Rooms” by Urban List, and called the “most extreme” by Perth Is OK!, all while earning thousands of 5-star customer reviews!

Position Type: Full-Time

The Role:

We’re seeking a long-term recruit for our marketing team – someone who will help leverage and build upon our notable brand equity as we expand further in Perth… in Sydney… in Melbourne… everywhere! Your duties will include:

Execute comprehensive marketing strategies (both paid and organic) that drive brand growth, customer engagement, and sales across multiple channels (digital, social media, email, paid advertising).

Contribute to and manage our Meta and TikTok ads in-house, with the goal of balancing conversions with conversion costs to optimise ROI.

Be part of a team consisting of a marketing & video assistant and a web developer, ensuring the delivery of high-quality marketing materials and a seamless online presence.

Collaborate cross-functionally with departments including Front of House in Perth and Sydney, and the backstage team at our Bayswater HQ to ensure consistent messaging and brand alignment across all touchpoints.

Monitor and analyse campaign performance, providing regular reports and insights to ensure continuous optimisation.

Monitor marketing budgets, ensuring efficient allocation of resources across campaigns.

Essential Skills &Experience:

3+ years’ experience in a marketing role with a focus on brand development and digital marketing.

Strong understanding of the escape room or location based entertainment industry (or a similar high-engagement environment).

Hands-on experience with campaign development, digital media strategies, and conversion optimisation.

A creative mind with the ability to think outside the box and push the boundaries of traditional marketing.

High attention to detail, a knack for problem-solving, and the ability to thrive in a fast-paced, ever-evolving environment.

A strategic thinker with the ability to co-ordinate multiple campaigns simultaneously and make data-driven decisions.

Familiarity with the latest digital marketing trends and best practices.

Tertiary qualification in marketing, preferably at a postgraduate level.

Desirable Skills:

Experience working in the entertainment, leisure, or hospitality industry.

Strong knowledge of SEO, PPC, and paid social campaigns.

Experience with PR

Key Attributes for Success:

Ability to adapt quickly to a fast-moving, growing business with frequent changes in priorities.

If you’re ready to contribute to the marketing and PR efforts of a fast moving and market leading national brand, drive innovative campaigns, and make a lasting impact on the company’s growth, apply now!

To apply, please include your resume and a cover letter detailing your experience and explain why you’re the right fit for this role!

Please note that applications without a cover letter will not be considered.