Job Opportunity: General Manager – Sales & Marketing
📍 Location: Caloundra, Queensland (Office-Based)
📢 Sector: Equine Equipment & Apparel

Are you a dynamic sales and marketing leader passionate about driving growth across multiple channels? Do you thrive in a fast-paced environment where strategy meets execution? If so, we want to hear from you!

We are a rapidly growing business in the equine industry. Through our retail, online, and B2B channels, we offer a diverse range of high-quality equipment and apparel to customers across Australia. We’re now seeking a General Manager of Sales and Marketing to lead our customer-focused teams and take the business to the next level.

About the Role:

As the General Manager of Sales and Marketing, you will lead and inspire a high-performing team, including Marketing, Customer Care, and B2B Sales. Your mission: drive revenue growth, enhance brand presence, and ensure exceptional customer experience across all channels.

This key leadership role reports directly to the COO, and is based full-time at our Caloundra office on the beautiful Sunshine Coast.

Key Responsibilities:

Develop and execute integrated sales and marketing strategies across online, retail, and B2B channels

Lead and mentor the Marketing Team, Customer Care Team, and B2B Sales Team

Identify and capitalise on growth opportunities in both domestic and international markets

Work with external service providers as part of our wider team

Oversee digital marketing, campaign planning, brand development, and performance analytics

Drive continuous improvement in customer experience across all touchpoints

Collaborate with product and operations teams to align marketing and sales initiatives with business objectives

Manage budgets, KPIs, and reporting for all areas under your leadership

What We’re Looking For:

Proven experience in a senior sales and marketing leadership role, ideally in omnichannel retail or similar

Strong understanding of B2B sales, eCommerce, and customer service excellence

Strategic thinker with hands-on capability and a data-driven mindset

Excellent leadership and communication skills

Passion for the equine industry is a bonus – or at least an appreciation for the products and customers we serve

Ability to thrive in a collaborative, fast-growing environment

Why Join Us?

Work in a vibrant and supportive team environment

Be part of a business on an exciting growth journey

Enjoy a lifestyle-based role on the beautiful Sunshine Coast in Queensland

Competitive salary package with opportunities for progression

Make a real impact across all aspects of the business

Ready to take the reins?
Apply now with your CV and a cover letter outlining why you’re the perfect fit for this exciting leadership opportunity.