Ready to level up your career?

Do you want to work with some of the biggest global fitness brands and make a real impact? Are you looking for a role where you can take ownership of strategy, drive results, and mentor others?

At SWEAT, we are scaling fast and looking for a Senior Digital Marketing Specialist to help lead campaign success for our growing client base. We’re not just another agency – we live and breathe fitness marketing, partnering with leading gym franchises, boutique studios, and fitness brands worldwide.

What You’ll Be Doing:

As a Senior Digital Marketing Specialist, you’ll be a key player in our Marketing team, responsible for executing high-performing digital campaigns and helping to shape the future of fitness marketing. This role will focus on driving lead generation, brand positioning, and customer acquisition through digital and traditional advertising channels. The ideal candidate will have experience in franchise marketing, a deep understanding of B2B advertising, and the ability to manage cross-channel campaigns that resonate with both franchise owners and potential business clients.

Client Strategy & Onboarding

• Develop tailored growth strategies for fitness brands across Paid Social, Email, SMS & Google My Business.
• Conduct deep-dive competitor and market analysis to uncover new opportunities.
• Set clear KPIs and expectations with clients, ensuring a strong partnership from day one.

Campaign Execution & Optimization

• Launch, manage, and optimize Meta ad campaigns
• Oversee email and SMS marketing campaigns, ensuring strong conversion rates.
• Leverage data-driven insights to refine targeting, messaging, and creative performance.
• Implement advanced A/B testing strategies to drive constant improvement.

Client Communication & Reporting

• Serve as the go-to expert for digital marketing, guiding clients through campaign performance and recommendations.
• Deliver clear, insightful reports that translate data into action.
• Keep clients informed on the latest trends and opportunities in digital marketing.

Leadership & Innovation

• Mentor and support junior team members, sharing knowledge and best practices.
• Stay ahead of emerging trends in Paid Social, Email/SMS automation, and AI-driven marketing.
• Work with the Creative Team to optimize ad creative for better performance.

What we are looking for

• 4+ years experience in planning & managing digital marketing campaigns in a marketing agency role
• Expertise in Facebook Ads Manager, specifically running lead generation campaigns and other campaign objectives - running paid social/SEM campaigns.
• Experience in Email and SMS marketing – ability to integrate multi-channel strategies and campaign objectives
• Passionate about the fitness industry and understanding of trends & consumer psychology.
• Track digital marketing performance, analyse campaign results, and provide insights to optimise future strategies.
• Strong client communication skills – comfortable presenting strategy and insights.
• Hands-on experience with marketing automation and CRM tools
• Proven track record of growing customer acquisition and increasing ROI on digital marketing campaigns
• Ability to provide franchise partner support to provide marketing support and guidance to franchisees, helping them implement and adapt marketing materials in their local markets.
• Experience in B2B paid ads, developing and executing comprehensive advertising strategies tailored for B2B franchise businesses, ensuring alignment with overall marketing goals and KPIs.

Why Join SWEAT?

• Work with leading fitness brands – from franchises to boutique studios.
• Massive career growth potential – we’re expanding fast, and this role will evolve.
• Hybrid work – 3 days in our Richmond office, 2 days remote.
• Dedicated Learning & Development budget to upskill.
• A great team culture – we’re passionate, results-driven, and love what we do.

Interested….?

What are you waiting for, we are excited to hear from you!