Digital Marketing Specialist

Want to make a difference? Busy Bees is on a mission to give every child the best start in life, and we’re looking for a Digital Marketing Specialist to lead digital campaigns and execute marketing strategies that drive enrolments and build meaningful relationships with our families. Please note, this is an In House position, working from our National Service Centre in Nundah, Brisbane.

Permanent, full-time position based in Nundah

Base salary in the range of $100,000 - 110,000.00 + 11% superannuation

Reports into the Marketing Manager

The Role

As the Digital Marketing Specialist at Busy Bees, you will be at the forefront of executing digital marketing strategies for one of Australia’s leading early childhood education providers. You will be part of a high-performing team of marketing professionals, reporting to the Marketing Manager and collaborating with Centre and Area Managers to develop and execute campaigns that attract new families, retain existing ones, and elevate the Busy Bees brand.

In this role you will own all digital channels and initiatives including the website, social media (organic and paid), SEM, SEO, display advertising, affiliate marketing and digital experiences in centres.

Key Responsibilities

Develop and execute end-to-end digital marketing campaigns for all stages of the marketing funnel from lead generation to engagement and retention.

Contribute to the management of the SEM strategy, working with the Head of Marketing and search agency to optimise campaigns

Collaborate on the SEO strategy, working with the Marketing Manager and search agency to execute the quarter-by-quarter plan

Act as the custodian of the website, managing all content updates and functionality changes (supported by our web agency)

Support the Local Area Marketing Specialist with digital recommendations for campaigns

Manage Google Business Listings and our Google Review strategy

Manage content for aggregator sites and key digital platforms

Execute the annual content strategy including creation of visual content

Collect, analyse, and report on data to track and measure performance across digital channels, using insights to inform strategic decisions and optimize future marketing efforts.

You’ll be a front running candidate if you have four years of experience in digital marketing and have a high level of proficiency in:

Social media strategy as well as hands on experience executing campaigns across Meta, LinkedIn, TikTok

The Google suite of products: My Google Business, Google Search Console, Google Ads, GA4, YouTube

Marketing software programs such as Hootsuite (or similar), Canva, Monday (or similar)

Creating engaging static and video content

Website management platforms and CMS such as WordPress or similar.

Microsoft applications such as PowerPoint, Excel and Word

Strong analytical and commercial acumen in driving and managing performance

Excellent stakeholder management skills, both internal and external

Developing and optimising effective business processes

Ability to thrive in a fast-paced environment, balancing tactical and strategic outcomes

Why Busy Bees Australia?

Busy Bees is a leading childcare provider with over 40 years of experience shaping the future of young minds across the globe. We’re committed to nurturing children’s potential and creating a supportive, collaborative environment for our team at the National Support Centre and across the hundreds of Australian Centre’s we support.

You can enjoy benefits including:

Competitive salary package

50% off Busy Bees childcare gap fees for full-time and part-time employees

Flexible work hours and hybrid working environment (4 days in the office, 1 day WFH)

Learn, develop and advance your career within Australia and the globe

Fun, playful working environment

Employee Assistance Program

Regular social get togethers

If this sounds like fun to you, then this is your opportunity to hit that apply button and get your Resume across to us !