Digital Marketing Specialist

SWEAT Digital
Richmond, VIC
A$70,000-$80,000 p/a
Marketing & Communications → Digital & Search Marketing
Full-time
Hybrid

Posted 21 hours ago


Ready to level up your career?

Do you want to work with some of the biggest global fitness brands and make a real impact? Are you looking for a role where you can take ownership of strategy, drive results, and mentor others?

At SWEAT, we are scaling fast and looking for a Digital Marketing Specialist to help lead campaign success for our growing client base. We’re not just another agency – we live and breathe fitness marketing, partnering with leading gym franchises, boutique studios, and fitness brands worldwide.

What You’ll Be Doing:

As a Digital Marketing Specialist, you’ll be a key player in our Marketing team, responsible for executing high-performing digital campaigns and helping to shape the future of fitness marketing.

Client Strategy & Onboarding

  • Develop tailored growth strategies for fitness brands across Paid Social, Email, SMS & Google My Business.
  • Conduct deep-dive competitor and market analysis to uncover new opportunities.
  • Set clear KPIs and expectations with clients, ensuring a strong partnership from day one.

Campaign Execution & Optimization

  • Launch, manage, and optimize Meta ad campaigns
  • Oversee email and SMS marketing campaigns, ensuring strong conversion rates.
  • Leverage data-driven insights to refine targeting, messaging, and creative performance.
  • Implement advanced A/B testing strategies to drive constant improvement.

Client Communication & Reporting

  • Serve as the go-to expert for digital marketing, guiding clients through campaign performance and recommendations.
  • Deliver clear, insightful reports that translate data into action.
  • Keep clients informed on the latest trends and opportunities in digital marketing.

Leadership & Innovation

  • Mentor and support junior team members, sharing knowledge and best practices.
  • Stay ahead of emerging trends in Paid Social, Email/SMS automation, and AI-driven marketing.
  • Work with the Creative Team to optimize ad creative for better performance.

What we are looking for

  • 2 - 4 years experience in planning & managing digital marketing campaigns in a marketing agency role
  • Expertise in Facebook Ads Manager, specifically running lead generation campaigns and other campaign objectives & Google Ads Manager - running paid social/SEM campaigns.
  • Experience in Email and SMS marketing – ability to integrate multi-channel strategies and campaign objectives
  • Passionate about the fitness industry and understanding of trends & consumer psychology.
  • Track digital marketing performance, analyse campaign results, and provide insights to optimise future strategies.
  • Strong client communication skills – comfortable presenting strategy and insights.
  • Ability to work autonomously, manage multiple clients, and hit deadlines.
  • A proactive approach to work and delivering great results for client partners.
  • A strong marketing strategy foundation and/or experience in an agency environment will be viewed favourably.
  • Hands-on experience with marketing automation and CRM tools
  • Proven track record of growing customer acquisition and increasing ROI on digital marketing campaigns

Why Join SWEAT?

  • Work with leading fitness brands – from franchises to boutique studios.
  • Massive career growth potential – we’re expanding fast, and this role will evolve.
  • Hybrid work – 3 days in our Richmond office, 2 days remote.
  • Dedicated Learning & Development budget to upskill.
  • A great team culture – we’re passionate, results-driven, and love what we do.

Interested….?

What are you waiting for, we are excited to hear from you!


About SWEAT Digital

Richmond, VIC, Australia

This company does not have any further information provided at this time. We encourage you to research the company by searching for them to learn more about the company or role in question before applying.

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