Little & Fern is a fast-growing baby and children's clothing brand with a highly engaged online community. Our mission is to help mothers create, capture and hold onto special memories - for now and years to come.

We are seeking a Marketing Assistant to join our team to assist with our marketing and content strategies, and help us take our brand to the next level. This role is ideal for a creative, detail-oriented, and process-driven professional who can develop and implement effective marketing campaigns across multiple platforms. The successful candidate will work closely with the CEO to execute and oversee content strategy, email marketing, campaign execution, and graphic design while ensuring brand consistency and audience engagement.

Main Duties/Responsibilities

Assist with developing and executing a strategic marketing plan aligned with business goals.

Manage a content strategy that enhances brand awareness and engagement.

Plan and execute email marketing campaigns, including content creation, scheduling, and performance tracking.

Assist with graphic design tasks for digital and print marketing materials, ensuring brand consistency.

Manage and optimise content for social media platforms, including Instagram, TikTok, YouTube, and Pinterest.

Coordinate and execute marketing campaigns and events, ensuring seamless execution and high engagement.

Assist with Meta Ads management and strategy.

Analyse marketing performance metrics, track key KPIs, and adjust strategies accordingly.

Stay up to date with industry trends and emerging marketing strategies.

Work collaboratively with the team to align marketing efforts with overall business objectives.

Create & film content for our platforms.

Perform other relevant tasks as directed.

Qualifications and Requirements

Proven experience in a marketing role, preferably within eCommerce or retail.

Strong experience in content creation planning and execution across multiple platforms.

Hands-on, can-do attitude with a proactive and problem-solving mindset.

Innovative thinker who enjoys experimenting and thinking outside the box.

Obsessive attention to detail with a high standard of quality in all work.

Highly organised and process-driven, with strong prioritisation and time management skills.

Experience managing marketing campaigns and events from strategy to execution.

Proficiency in marketing tools such as Canva, Klaviyo, CapCut, Meta Business Suite, and other relevant software.

Social media management experience, including Instagram, TikTok, Facebook, YouTube and Pinterest.

Strong communication skills, both written and verbal.

A passion for branding and values, with the ability to convey the brand’s personality and mission through marketing efforts.

Ability to work autonomously and collaboratively, adapting to the needs of a fast-paced environment.

The Benefits

Flexible work hours and environment

Generous staff discount

New office & warehouse

Work with a fun and hardworking team

How To Apply

If you're interested in a career with a fast-growing baby & children's e-commerce brand, and believe you have what it takes to be our next Marketing Assistant, please send your resume, cover letter & a short video as to why you think you'd be a perfect fit for the role to [email protected].