Here at the SATC, we love our state, and we love what we do. We want to bring visitors to South Australia to build a prosperous economy and share the love with the rest of Australia and the world. We search for undiscovered experiences, remarkable people and immersive products, and we tenaciously seek the best. Together we are making a difference so South Australia thrives.

About the Role
Reporting to the Director, Public Relations - Events, the Manager, PR Events is responsible for the successful development and implementation of public relations and media communications plans for the Santos Tour Down Under to profile and promote the State to drive visitor numbers and expenditure, ticket/product sales and attendances. The role will also work closely with the Acquisition and Development unit to provide PR advice and support in relation to major and sponsored events including but not limited to Rugby World Cup, AFL Gather Round and LIV Golf. Where required, the Manager, PR Events, will also support the team to deliver PR for Tasting Australia presented by Journey Beyond and National Pharmacies Christmas Pageant.

Key Responsibilities Include:

Lead in-event PR activities for the Santos Tour Down Under, including media accreditation, media management, crisis communications, and associated event publicity.

Work with the Director, PR Events, to ensure the effective development and implementation of agreed year-round PR and media strategies, to achieve economic and social benefit to South Australia including increasing visitation and visitor expenditure, driving ticket/product sales and attendance. Plans to be developed in collaboration with the SATC marketing and communications teams, event management and commercial teams.

Communicate campaign activity to relevant internal and external parties including reports/briefings as required.

Working across the SATC, corporate communications and destination marketing, ensuring such strategies and plans are consistent with the broader communications objectives of the SATC.

Work with the Events PR team to ensure the effective execution of PR plans and activities to support the profiling and promotion of the Santos Tour Down Under.

A full Position description can be accessed via our careers page.

The role will be offered on a full-time, 5-year non-executive contract.

A wide range of benefits are available at SATC including:

Purchased Leave Entitlements

Fitness Passport Program (access to 70+ gyms across South Australia)

Hybrid working arrangements – 2 days work from home offered

Opportunity to join a fun and active social club

Annual Calendar of Wellness events

Mental Health First Aid Training

Annual skin checks and flu vaccinations

Casual Fridays

Staff recognition and service awards

Access to a free and confidential employee assistance program

The SATC as part of the South Australian Public Sector is committed to building a diverse workforce, ensuring equitable opportunities for all, and fostering an inclusive culture where everyone belongs, and their uniqueness is valued.

Applications consisting of a resume and cover letter are to be directed to Jess Battams, Director, PR, Events, at the South Australian Tourism Commission.

Applications close: 9.00am, Monday 7th April, 2025

Enquiries can be directed to People and Culture on 8463 4513.