About LiveLife Alarms

Based in Toronto NSW, we are Australia’s premier provider of mobile personal alarms, dedicated to empowering individuals to live the life they deserve. Our cutting-edge mobile alarm technology enables elderly and vulnerable individuals across Australia to maintain their independence and pursue their passions without fear, while offering their loved one’s peace of mind.

About the Opportunity

We are looking for a data-driven Digital Marketing Specialist to join our team! If you have a passion for performance marketing, lead generation, and building data-driven strategies, then this role is for you. You’ll play a crucial part in driving the growth of both existing and new markets through hands-on, execution-focused marketing initiatives.

With a strong focus on data and scalability, you’ll develop marketing strategies, customer journeys and performance metrics to give our customers and the business the best possible experience and outcomes.

Reporting directly to the Head of Strategic Growth, this role is ideal for a dynamic marketer with a proven track record of executing and optimising performance marketing campaigns, improving SEO rankings, managing conversion funnels, and driving high-quality lead generation through growth marketing, analytics and CRO.

What You Will Do

1. Performance Marketing & Analytics, Lead Generation & Digital Strategy – co-manage and optimise paid media campaigns across Google Ads, Meta, LinkedIn and other platforms. Report on key performance metrics such as conversion rates, CPA, ROAS. Leverage data-driven insights to refine audience target, bidding strategies, and ad creatives
2. Website & UX Optimisation – optimise landing pages, website performance, and conversion funnels to improve customer journey and conversion rates, ensure best practice in UX, CRO and SEO. A/B testing and user behaviour analysis to continuously refine digital experiences
3. Content & Campaign Management – develop engaging and high-performance digital content. Manage email marketing automation, audience segmentation and lead nurturing campaigns to enhance engagement and lifetime value. Support product launches, promotions and brand awareness campaigns through paid and organic channels
4. Social Media & Community Engagement – develop and execute social media marketing strategies to enhance brand engagement and lead generation. Monitor social media analytics and adjust strategies based on data insights.

About You

You will have:

• 3+ years of experience in digital marketing, performance marketing, or a related field
• Expertise in Google Ads, Meta Ads, LinkedIn Ads, and SEO best practices
• Strong analytical skills with hands on experience using Google Analytics and performance tracking tools
• Experience with email marketing automation and CRM platforms (Salesforce, MailChimp, etc.)
• Ability to execute integrated marketing campaigns that deliver measurable results
• Familiarity with landing page builders, web technologies, and basic HTML/CSS
• Passionate about digital innovation, growth marketing, and performance optimisation

Why Work for Us?

At our core, we are driven by the profound impact our product has on improving the lives of others. Knowing that we contribute to enabling vulnerable Australians to embrace the life they deserve fills our work with deep meaning, purpose and satisfaction.

We believe that work should not only be purposeful but also enjoyable. Therefore, we offer:

• Annual pay reviews
• Flexible hours to facilitate a healthy work-life balance, with our operating hours being between 8:30am – 7:00pm
• Ability to work from home, with agreed days in the office to ensure team stays connected
• Access to a free and confidential Employee Assistance Program (EAP), ensuring comprehensive support for our team member’s wellbeing
• Bright, modern and spacious offices equipped with excellent staff facilities and complimentary parking just steps away
• A supportive work environment that celebrates the milestones of both our team members and the company as a whole

Next Steps

This is an exciting opportunity to join a growing organisation where you can truly make a difference in people’s lives. If this sounds like the right role for you, or you are interested in learning more, please hit the ‘apply now’ button and upload your resume and cover letter.