Leading Not-For-Profit Organisation

The Youth Impact Foundation is dedicated to Australia’s young people and the charities supporting them. We work to enhance opportunities for the wellbeing and continual growth of young people, particularly those facing barriers to accessing resources and support.

• Be part of a fun, collaborative and inclusive team
• Opportunity to work across multiple brands making a difference in the lives of young people across Australia
• Generous NFP salary packing ($15,900 tax-free) plus meal and entertainment benefits.
• The Youth Impact Foundation employs its staff under the Social, Community, Home Care and Disability Services Industry Award.

Our Story

The Youth Impact Foundation was established in 2022 and believes in an equitable future where all young people thrive and have access to support and programs that allow them to care for themselves, their peers, and their communities.

We foster collaborative and innovative approaches that enhance the efficiency, sustainability, and impact of not-for-profit initiatives dedicated to advancing youth mental health, wellbeing, and leadership in Australia. We are committed to creating lasting positive change for young people and the charitable sector.

The Youth Impact Foundation is the central organisation that houses several subsidiary charity brands under a model that allows charities to do their best, highest value work, living out their vision or delivering programs, rather than being in the day-to-day details of running their organisation. Although The Youth Impact Foundation is within its initial years of operation, it houses several brands with collective operations of over 100 years. The brands within The Youth Impact Foundation include:

• Burn Bright Australia: https://burnbright.org.au/
• Ignite Camp: https://www.ignitecamp.com.au/
• National Leadership Forum: https://www.nationalleadershipforum.org.au/
• Youth Leadership Academy Australia: https://www.ylaaus.com/
• Youth Engagement Project: https://youthengagementproject.com/
• Attitude Australia: https://www.attitudeaus.org.au/
• Magic Moments – Youth Leadership and Business Summit: https://www.magicmoments.org.au/youth-leadership/ylbs-live-event/?program=YP
• Burn Bright New Zealand: https://burnbright.org.nz/
• Attitude New Zealand: https://www.attitude.org.nz/

Our Values

• Serve outside the spotlight
• Be daring
• Put your relationships first
• Heart centred
• Better never stops
• Celebrate quirk, bring joy
• Embrace your story

About The Role:

The Marketing Lead at The Youth Impact Foundation will take full ownership of the marketing function for all brands within the Foundation (each in different capacities). You’ll lead strategic digital marketing initiatives, grow and maintain our brands presence, and ensure the successful launch of events and programs for each brand. This role is for someone who can seamlessly move between big-picture thinking and detail-oriented execution—whether you’re developing a marketing calendar, launching digital campaigns, or creating compelling content.

With a key focus on lead generation, you will design and execute marketing initiatives that attract new clients, convert engagement into meaningful relationships, and deliver measurable growth to support the Business Development team in generating warm leads. You’ll collaborate closely with the Chief Business Development Officer and Brand Managers to ensure marketing efforts align with goals, stakeholder needs and brand milestones.

Key Responsibilities

• Lead Generation & Growth Strategy
• Strategic Marketing & Planning
• Digital Marketing Execution & Optimisation
• Stakeholder Engagement & Collaboration

Lead Generation & Growth Strategy

• Design and execute a comprehensive lead generation strategy to attract and nurture prospects through the marketing funnel.
• Develop targeted campaigns to increase warm leads and convert them into new clients for several of The Youth Impact Foundation’s brands programs, events and partnerships.
• Implement automated lead-nurturing workflows using tools like Zoho Campaigns.
• Own and develop the marketing calendar, aligning campaigns with key organisational priorities, milestones, and events.
• Conduct market research and audience segmentation to inform personalised marketing approaches.
  

Digital Marketing Execution & Optimisation

Lead digital campaigns across:

• Social Media: Meta (Facebook, Instagram), LinkedIn, manage paid and organic campaigns aimed at lead capture.

Content strategy for all brands within The Youth Impact Foundation

• Content creation
• Content scheduling and impact measurement
• Growth of social media engagement, backed by analytics

Email Marketing (EDMs): Create value-rich content in automated campaigns that nurture leads and drive conversions to support our Business Development team.

Website & SEO:

• Manage website updates and ensure optimal SEO performance
• Implement lead capture tools (e.g., landing pages, forms, lead magnets, blogs) to generate inbound interest.
• Use Google Analytics, Meta Business Suite, and CRM reporting tools to track performance and adjust strategies in real time.

Stakeholder Engagement & Collaboration

Collaborate with CEO and Brand Managers to design campaigns targeting key funders, donors, and corporate partners specifically for the model of The Youth Impact Foundation.

Manage relationships with external agencies and freelancers for campaign support when required.

Who you are:

• Strategic Marketer: 3+ years’ experience in marketing roles with a proven track record in lead generation and audience growth.
• Data-Driven: Analytical mindset with the ability to translate data insights into actionable marketing strategies.
• Creative Storyteller: Strong content creation skills, with an ability to develop narratives that inspire engagement and drive conversions.
• Collaborative & Communicative: Comfortable working across teams, building relationships, and influencing stakeholders.
• Purpose-Led: Passionate about youth development and committed to making a positive impact.

Hold strong skills in:

• Digital Marketing: Skilled in platforms like Meta Business Suite, LinkedIn Campaign Manager, Google Analytics, WordPress/Webflow and design tools.
• Lead Generation: Experienced in designing and executing marketing funnels that increase warm leads and generate new clients.

Employee Benefits

We pride ourselves on our heart-centred culture and believe in building each other up by affirming the good in one another and putting relationships first. By joining our Team you will have the opportunity to:

• Tell the story of our brands and increase their reach; ultimately helping young people lead themselves and with others across the country.
• We have flexible working arrangements, including in-person office time and flexible working-from-home arrangements.
• Be part of a passionate and dedicated team that seeks to improve the world.
• Annual team retreat, and other events designed to build relationships and reconnect with our vision.
• Generous NFP salary packing ($15,900 tax-free) plus meal and entertainment benefits.
• 5 days of Volunteer Leave per year

Additional Information

The Youth Impact Foundation is a child-safe organisation and takes safeguarding and child safety extremely seriously. All staff that work for The Youth Impact Foundation must ensure adherence to a set of policies and practices that are designed to protect and care for all the young people we come into contact with.

It is a requirement that you have the following:

• A current paid employee NSW Working with Children Check (if you don't already have one, you have a willingness and ability to get one. Job offers are conditional on having a valid check).
• Willingness to have a police background check carried out on your behalf to ensure you meet our strict working with children requirements.
• You must not have any criminal offences prohibiting you from working with children or being barred from working with children in any global jurisdiction.

To Apply

The application and selection for this role will take place across the following steps:

Step 1: To apply, attach and submit your Resume and Cover Letter.

Step 2: Those applications that pass the initial screening will receive an email with a link to our Willo application, this will require you to answer six short questions to camera via video submission. This will help us to get to know you quickly!

Step 3: Those that successfully progress through step two will progress to the final stage:

• Face-to-face interview
• Candidates notified of the outcome

Reminder - As a part of this step of the interview process, you will be required to undertake a National Police Check.

If you wish to make contact with our team before, or during your application, please reach out to (02) 9814 1722 or [email protected]