TaslyHealthpac Fort Healthcare Pty Ltd is a fast-growing company committed to expanding our market presence, customer engagement, and service adoption. Our core mission is to ensure our services reach a wider audience by building strong brand awareness and trust through effective marketing strategies.

We are seeking a Marketing Officer to join our team and play a key role in promoting our services, strengthening our brand, and driving customer interest. If you have a strong ability to create impactful marketing strategy, engage with key customers, and position services effectively in a competitive market, this is an excellent opportunity to advance your career in a dynamic and results-driven environment.

As a Marketing Officer, you will be responsible for developing and executing marketing strategies that drive market awareness and service adoption. Your key duties will include:

• Conduct industry research to identify customer needs, market trends, and competitor positioning.
• Develop and implement marketing campaigns that highlight service advantages and attract customers.
• Strengthen brand awareness by creating consistent messaging across all marketing channels.
• Ensure that service offerings are clearly communicated to both business clients (B2B) and individual customers (B2C).
• Create targeted marketing plans to engage with business partners and direct consumers.
• Develop initiatives to enhance customer experience and retention.
• Work closely with the sales team to develop marketing materials, promotional strategies, and outreach campaigns.
• Support lead generation efforts by analysing customer data and identifying new market opportunities.
• Align marketing strategies with business growth objectives and revenue targets.
• Manage advertising efforts across multiple channels, including print and digital.
• Develop high-quality marketing content, promotional materials, and media assets to attract new customers.
• Plan and coordinate trade fairs, networking events, and industry conferences to promote the company’s services.
• Identify and establish strategic partnerships with organizations to expand service reach.
• Represent the company at industry events and business forums to build connections.
• Develop customer retention programs to enhance engagement and build brand loyalty.
• Utilize CRM tools to track customer interactions and optimise engagement strategies.
• Gather and analyse customer feedback to improve marketing effectiveness.
• Manage marketing budgets efficiently, ensuring cost-effectiveness while maximising impact.
• Track campaign performance, conversion rates, and ROI to optimise future marketing efforts.
• Collaborate with internal teams, including sales and business development, to align strategies and ensure consistent messaging.
• Ensure brand consistency and alignment across all marketing initiatives.

To be successful in this role, you should have:

• Bachelor’s degree or higher in Marketing, Business, Communications, or a related field.
• Minimum 3 years of experience in marketing, preferably in B2B or B2C service-based industries.
• Strong analytical skills, with experience in market research, competitive analysis, and customer segmentation.
• Experience in marketing campaign planning and execution, partnership development, and customer engagement.
• Excellent communication and negotiation skills, with the ability to build relationships with key stakeholders.

Interested candidates, please apply it now.