Company Introduction

TOP Scope College in Melbourne offers high-quality academic programs with a focus on test preparation and student excellence. It provides personalized learning, small class sizes, and experienced faculty to help students excel in subjects like math, science, and English. The college specializes in preparing students for important exams and creating a supportive learning environment to boost their academic performance.

Job Description

As part of our growth strategy and to strengthen our brand presence in both local and international markets, TOP Scope College is seeking a dynamic and creative Marketing Specialist to join our team. You will play a key role in promoting our educational programs, driving student enrolments, and enhancing the visibility of our brand across digital and traditional platforms.

Key Responsibilities:

• Develop and implement marketing strategies to attract new students and promote academic programs.
• Create engaging content for digital channels including social media, website, and email campaigns.
• Plan and execute online and offline marketing campaigns to boost brand awareness and student engagement.
• Conduct market research to identify trends, competitor activities, and growth opportunities.
• Collaborate with internal teams to ensure consistent messaging and branding across all materials.
• Manage advertising budgets and measure the performance of marketing initiatives using analytics tools.
• Support events, open days, and promotional activities to strengthen the college’s community presence.

Key Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proven experience as a Marketing Specialist, ideally in the education or service industry.
• Strong understanding of digital marketing, including SEO, SEM, social media, and email marketing.
• Excellent written and verbal communication skills with creativity and attention to detail.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Familiarity with marketing analytics tools and CRM systems is an advantage.

Why Join Us:

• Be part of a passionate team shaping the future of education.
• Opportunity to lead innovative marketing campaigns in a growing sector.
• Collaborative and supportive work environment.
• Professional development and career advancement opportunities.