Oz Canopies & 4x4 is seeking a full-time Digital Marketing & SEO Specialist to join our team in Western Sydney NSW.

Oz Canopies & 4x4 is a dynamic and rapidly expanding trailblazer in the 4WD accessories industry. Our mission is to establish ourselves as the preeminent 4WD accessories provider in Australia, achieved through an unwavering dedication to offering superior-quality products, competitive pricing, and unparalleled service.

This is a high-impact, expert-level role for someone who thrives in a fast-paced environment and brings a proven track record of SEO & Digital Marketing success. If you’re passionate about Digital Marketing, have experience with WordPress and SEO/SEM, we want to hear from you!

Key Responsibilities:

1. SEO / SEM

Do consistent SEO work on our WordPress website i.e. keyword research which will then inform on page SEO work. Use this work to create new categories then populate said categories and product pages with SEO content

Use tools like Google search console, SEMrush and Ahrefs to conduct keyword research and consistently monitor rankings

Write blogposts following key word research

Make sure the website is technically sound SEO wise. URL’s, Tags etc.

2. Google Ads & Paid Campaigns

Plan, implement and manage Google Ads campaigns (Search, Display, Video, Performance Max)

Perform keyword research, competitor analysis, and audience targeting

Monitor ad spend, conversions, and ROI, adjusting strategies for continuous improvement

3. Social Media Marketing

Work closely with our in-house videographer & photographer to develop captivating content

Develop, execute, and manage high-performing campaigns across platforms (Facebook, Instagram, YouTube, TikTok)

Grow community engagement and brand visibility through strategic content creation and ad campaigns

Optimise social media funnels, track KPIs, and run A/B tests for performance improvement

4. Web Development & WordPress Management

Design, develop, and maintain WordPress websites ensuring responsiveness, speed, and SEO optimisation

Work continuously on conversion rate optimisation

Implement new features, plugins, themes, landing pages, and troubleshoot issues

Maintain security, backups, and site performance on an ongoing basis

5. AI & Automation Integration (Bonus)

Use AI tools (ChatGPT, Midjourney, Jasper, etc.) to enhance content creation and campaign efficiency

Bonus: Experience building or customising AI-driven marketing automation or customer engagement solutions

Requirements and Skills:

Proven experience (3+ years) in digital marketing with a strong focus on social media and Google Ads

Advanced proficiency in WordPress website development (HTML, CSS, plugins, themes, page builders)

Strong understanding of digital campaign performance metrics, funnels, and conversion optimisation

Ability to work autonomously and take ownership of digital strategy and execution

Familiarity with AI marketing tools and trends

Excellent written and visual communication skills

Strong problem-solving skills, creativity, and adaptability

Desirable (not mandatory but preferred):

Experience with AI implementation in marketing workflows

Graphic design or basic video editing experience

Familiarity with CRMs (HubSpot, Zoho, etc.) and marketing automation tools

What We Offer:

An opportunity to really see the impact of your work. We’re a rapidly growing company (year over year growth of 50%) but still small enough where each individual’s impact is deep and broad.

Be the first in what will be a world class digital marketing team. Our vision extends way beyond a few WordPress pages and Meta ads. We want you to help us build a marketing machine, the envy of our rivals.

A class wages for an A class candidate.