ABOUT US

Anthem is a leading live events marketing agency, working with Australian and international clients across the cultural and live events sector. We deliver expert advisory and marketing services for a diverse range of projects — from large-scale productions to festivals and cultural experiences — creating impactful campaigns that connect audiences with unforgettable events.

We work together with our clients to achieve their goals: driving audience growth, boosting ticket sales, and amplifying cultural impact.

YOUR NEW OPPORTUNITY

We’re looking for an experienced Performance Digital Manager to join our Digital team. In this role, you’ll lead the strategic planning, implementation, optimisation, and reporting of digital media campaigns across Meta, Google, TikTok, and emerging platforms.

You’ll play a key role in delivering best-in-class performance marketing strategies that maximise ROI, drive measurable results, and contribute to the success of high-profile live entertainment and cultural campaigns.

WHAT YOU’LL BE DOING

Paid Media Strategy & Delivery:

• Lead the planning, execution, and optimisation of paid digital campaigns across META,

Google, TikTok, and other platforms.

• Develop and implement data-led strategies that align with client objectives and deliver

measurable results.

• Stay ahead of platform updates, algorithm changes, and emerging trends to ensure best-

practice campaign delivery.

Campaign Management & Optimisation:

• Oversee campaign setup, targeting, creative deployment, and testing.

• Continuously monitor and optimise campaigns to improve efficiency and performance.

• Identify opportunities for A/B testing, creative iteration, and audience segmentation.

Reporting & Insights:

• Deliver clear and timely reporting, translating data into actionable insights and

recommendations.

• Present campaign learnings to internal teams and clients, supporting data-led decision-

making.

• Collaborate with Account and Strategy teams to integrate paid media insights into

broader campaign activity.

Finance & Administration:

• Support the Digital Account Director and Finance team with monthly invoicing and

revenue tracking.

• Review campaign reports and client-facing presentations to ensure accuracy and quality.

Team Collaboration:

• Mentor and support team members in digital best practice and performance marketing.

• Work closely with internal teams including Creative and Client Services to deliver

integrated campaigns.

• Contribute to Anthem’s positive, collaborative, and values-led culture.

Events & Industry Engagement:

• Attend client events and opening nights as required, representing Anthem and supporting our clients’ success.

ABOUT YOU

Experience:

• 4+ years in digital advertising or performance marketing, ideally within an agency or live

entertainment/cultural industry context.

• Proven success managing and optimising campaigns across META, Google Ads, and

TikTok.

Skills:

• Strong analytical mindset with a deep understanding of performance metrics (ROAS,

CPA, CTR, conversions).

• Expertise in Google Analytics, Looker Studio (Data Studio), and other performance

reporting tools.

• Excellent attention to detail, communication, and presentation skills.

Attributes:

• Collaborative, proactive, and data driven.

• Passionate about digital innovation and the arts/entertainment sector.

• Curious and committed to continuous improvement.

LIFE AT ANTHEM

At Anthem, we value Courage, Heart, Curiosity, and Imagination.

We offer:

• Flexibility: A range of flexible work options to support your individual circumstances.

• Holidays: Four weeks annual leave plus an extra day for your birthday.

• Training: Ongoing professional development opportunities to grow your skills and career.

• Culture: Regular team events, social activities, and a supportive, fun workplace.

KEY SELECTION CRITERIA

• Proven experience in planning, executing, and optimising paid digital media campaigns

across multiple platforms.

• Strong understanding of performance marketing principles, attribution, and campaign

analytics.

• Ability to deliver actionable insights through data-driven reporting and presentation.

• Excellent collaboration and communication skills, with the ability to work effectively

across teams and with clients.

• A proactive, detail-oriented approach and a passion for live entertainment and the arts.

JOIN OUR TEAM

If you’re passionate about digital performance marketing and live entertainment, thrive in a fast-paced environment, and want to work with some of the most exciting names in the industry, we’d love to hear from you.

Anthem is an equal opportunity employer and encourages candidates from all backgrounds to apply.