As the Email & Conversion Marketing Lead, you’ll own the end-to-end delivery of email marketing, user journeys, and conversion tactics — managing everything from segmentation and automation to creative, testing and reporting.

You’ll lead a small team of three, providing direction, coaching, and support to deliver seamless, high-performing campaigns. You’ll also work closely with the Head of Marketing & Partnerships to drive strategy, streamline operations, and bring innovative campaign ideas to life.
You’ll play a key role in growing participant numbers, maximising fundraising outcomes, and ensuring every supporter feels connected and celebrated.

What You’ll Do

• Plan, write, and schedule engaging email campaigns across the full challenge lifecycle
• Design and optimise landing pages with strong copy and visuals that convert
• Manage email automations and user journeys (e.g. onboarding, fundraising, in-event comms)
• Segment audiences and personalise messaging for higher engagement
• Run A/B tests and optimise performance across subject lines, content and CTAs
• Analyse campaign metrics and report insights to drive continuous improvement
• Lead, mentor and develop three direct reports within the marketing team
• Collaborate with tech and creative teams to maintain consistent brand messaging
• Support the Head of Marketing & Partnerships with strategy, planning and team coordination

About You

• 6+ years’ experience in email marketing, ideally in a fast-paced or campaign-heavy environment
• 3+ years’ experience leading and developing a team
• Skilled with tools like Iterable, ActiveCampaign, Mailchimp, or similar
• Strong grasp of data, segmentation, testing and conversion principles
• Exceptional written communication and attention to detail
• Collaborative, purpose-driven, and confident juggling competing priorities
• Comfortable with basic email design and user experience principles
• Ready to pitch in across broader marketing activities when needed (social, app, content, etc)

Bonus points if you:

• Have experience in health, fundraising, or large-scale campaigns
• Have worked with not-for-profits or community-based initiatives
• Understand UX and customer journey optimisation

Why You’ll Love It

• Join a passionate, creative team making a real difference
• Work with one of Australia’s most recognised mental health initiatives
• Contribute both strategically and creatively in a supportive environment
• Lead and grow a talented team of three marketers
• Enjoy the reward of seeing your work directly impact thousands across the country

Diversity, Equity & Inclusion at Hudson
Hudson is committed to helping you find a workplace where you feel respected, supported, and free to thrive. We welcome applications from all backgrounds, identities, and lived experiences—because when different voices come together, amazing things happen.

Casual Loading
Please note for all Australian based contract and temporary roles only, the pay rate is inclusive of mandatory 25% casual loading. This excludes permanent and fixed term roles.