As Australia’s first private, not-for-profit university, Bond University based in Robina on the Gold Coast seeks to be recognised internationally as a leading independent university, imbued with a spirit to innovate, a commitment to influence and a dedication to inspire tomorrow's professionals who share a personalised and transformational student experience.

Digital Marketing & Campaign Manager
Office of Future Students, Brand and Marketing

Full-time, Fixed Term for up to 12 months (Parental Leave Cover)

Position Reference No: 151106771

Join Australia’s top university for teaching* and enjoy staff benefits including:

· Free staff car parking

· 36.75 hour standard work week

· Access to flexible work/work from home arrangements#

· Up to 18/26 weeks of parental leave#

· Salary packaging options for FBT and Non-FBT items#

· 17.5% of base salary leave loading

· Staff wellbeing program

· Free & Confidential Employee Assistance Program available for all staff

· Study assistance for staff and dependents#

· Corporate health and finance discounts

· Onsite Medical Centre and Counselling Services

· Onsite Sports Centre including gym, fitness classes and pool#

About the Position

Bond University is seeking a dynamic Digital Marketing & Campaign Manager to lead high-impact, multi-channel marketing initiatives that elevate our brand and drive student attraction and acquisition.

This is a pivotal leadership opportunity to shape student recruitment through bold, data-driven strategies – including performance media, SEM and automation. You’ll oversee major campaigns, manage key external partnerships, and lead a high-performing team of specialists—all while championing marketing automation and personalisation to deepen engagement with prospective students.

Key responsibilities include:

Lead the development and execution of integrated marketing campaigns across digital and traditional channels

Lead SEM strategies to maximise visibility, drive qualified traffic, and support campaign performance

Drive marketing automation strategies to enhance personalisation and customer experience

Collaborate with internal stakeholders and recruitment teams to align campaign priorities and messaging

Manage relationships with external media and marketing automation agencies to optimise performance and ROI

Monitor and analyse campaign performance, providing insights and recommendations for continuous improvement

Oversee marketing strategies for new product launches and program suites, including Executive Learning

Lead and mentor a team of marketing professionals, fostering a culture of innovation, excellence and curiosity

The Brand & Marketing team at Bond University has a clear vision to raise the University’s global reputation as a premium institution with a distinct value proposition, to generate growth opportunities and to encourage more students to consider, engage with, and ultimately choose to study at Bond University. The Digital Marketing & Campaign Manager plays an integral role in bringing this vision to life.

About the Person

The successful candidate will be an innovative and strategic marketer with a strong foundation in digital and performance marketing, and a flair for using data and technology to drive results.

In addition, the ideal candidate will have:

A degree in marketing or a related field

Proven experience in leading integrated marketing campaigns with measurable outcomes

Expertise in marketing automation platforms (Marketo preferred) and data analytics

Experience managing large-scale domestic and international campaigns

Strong leadership skills and a track record of building high-performing teams

A collaborative mindset and the ability to work effectively with internal and external stakeholders

A customer-centric approach and the agility to drive change and innovation

Salary details

The salary range for the position commences at $112,811.36 per annum plus 12% superannuation per annum.

Please note: The fixed term of this employment contract will be for up to 12 months and is a Parental Leave Cover, with twelve months' probation.

Further information

Position-related enquiries can be directed to Rachel Hannah, Associate Director, Marketing on [email protected] or 07 5595 1179.

How to Apply for this Position

For further details regarding this appointment, please reference the Position Description and Selection Criteria.

Click Apply Now and Create New Account to get started. You can:

Upload your Resume – your account will be created automatically, or

Manually enter your details to set up your account.

Please ensure your application includes:

A current resume

A cover letter addressing the Selection Criteria outlined in the Position Description above

For current Bond University staff, apply directly via HR Connect, log in with staff credentials, from the Home dashboard select Careers, select the role and apply.

If you require any assistance with your application submission, please visit Applying for jobs at Bond.

Applications close: 11:59pm, Sunday 26 October 2025.

Applicants must have current work rights in Australia at the time of application. This status will be verified as part of the recruitment process.

Please note, the successful applicant will be required to produce a certified copy of their highest qualification received prior to commencement of duty.

Conditions of employment are offered under a Bond Workplace Agreement (BWA).

Bond University is an equal opportunity employer, and we encourage our students and staff to respect individuality, inclusiveness and diversity. In line with Bond University’s values, people from diverse backgrounds, women, Aboriginal and Torres Strait Islander people, people who identify as LGBTIQ+, and people with a disability are encouraged to apply for positions at the University.

Please advise the Talent Acquisition Team if you require any reasonable accommodations to assist you at anytime during the recruitment process.

For more information, visit Supporting diversity at Bond | Bond University | Gold Coast, Queensland, Australia

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*Australian Financial Review’s Best Universities Ranking 2024