Brand & Marketing Manager

Location: Williams Landing / Hybrid
Salary: AUD 90,000 – 110,000(pro-rata, based on part-time hours) + Super + ESOP

About Us

WürdeAI is an AI-powered, people-centric innovation company, incubated within VICPROP Williams Landing – one of Melbourne’s leading real estate groups.

We combine deep real estate expertise with cutting-edge AI technology to transform how property is bought and sold. Our first product is an AI-driven PropTech platform designed to remove barriers in property transactions and empower homeowners with smarter, more transparent tools.

This is a rare opportunity to join WürdeAI at an early stage, backed by an established real estate group, and help shape both the corporate brand (WürdeAI) and our first product brand.

The Role

As our Brand & Marketing Manager, you will take ownership of branding and marketing for both WürdeAI and first product brand, working directly with the founding team. You will be responsible for brand development, marketing campaigns, and growth strategies across both company and product levels.

Key Responsibilities:

Develop and implement brand strategy for both WürdeAI and first product brand.

Lead digital marketing campaigns across paid, owned, and earned channels (social media, SEO/SEM, content, advertising).

Manage PR and brand communications, ensuring consistent messaging that reflects “AI Powered, People Centric”.

Build and maintain brand assets (brand guidelines, marketing collateral, creative content).

Identify, evaluate, and collaborate with creative agencies to establish and grow both company and product brands.

Analyse campaign performance and user data to drive growth and optimise ROI.

Support go-to-market initiatives including partnerships, events, and product launches.

Collaborate closely with the founding team on strategic marketing and business objectives.

About You

3–6 years’ experience in marketing, brand management, or digital marketing.

Proven success in building or managing both corporate and product brands.

Strong understanding of brand positioning, consumer behaviour, and market trends.

Experience in startups, PropTech, real estate, or technology sectors is desirable.

Excellent communication skills with the ability to craft compelling, people-centric brand stories.

A self-starter with entrepreneurial spirit and the ability to thrive in a dynamic environment.

What We Offer

Base Salary: AUD 90,000 – 110,000/year (pro-rata, based on part-time hours) + Super

Equity / ESOP: 0.1% – 0.3% to align long-term success

Part-time position (0.4–0.6 FTE)

Flexible hybrid working model (Williams Landing & Remote)

Why Join Us

Startup Energy + Industry Backing → Work in a fast-moving AI startup environment, with the stability and support of VICPROP Williams Landing, a well-established real estate group.

Impactful Role → You will directly shape the WürdeAI corporate brand and launch our first product brand into the market.

AI + Real Estate Transformation → Be part of redefining one of Australia’s largest industries through AI innovation.

Career Growth → A foundational role with both strategic influence and long-term ownership potential via ESOP.

How to Apply

If you’re ready to help build a brand that is AI Powered, People Centric, we would love to hear from you.

Please apply via Seek with your CV and a brief cover letter, outlining your experience and why you are excited to join WürdeAI.