We are the exclusive authorized distributor and dealer group for DENZA, a premium new energy vehicle brand co-developed by BYD. As pioneers in the Australian market, we are introducing a brand that blends luxury, cutting-edge technology, and sustainable mobility.

As the sole representative of DENZA in Australia, our mission is to deliver exceptional customer experiences while leading the transition toward premium electric vehicles. We are seeking a visionary and commercially driven Dealer Principal to establish, grow, and lead DENZA’s presence in the Australian market.

Role Overview

The Dealer Principal is responsible for end-to-end dealership operations and acts as the primary link between the manufacturer and the local market. This is a strategic leadership role that blends operational management, brand building, and market expansion.

You will oversee sales, after-sales, marketing, and customer experience, ensuring that every aspect of the dealership reflects DENZA’s global standards. This role requires a hands-on leader with strong commercial acumen, the ability to scale operations, and a passion for premium electric mobility.

Key Responsibilities

Strategic Leadership & Market Development

Drive the launch and growth of the DENZA brand in Australia as the exclusive distributor.

Develop strategies to achieve ambitious sales, service, and profitability goals.

Build brand awareness through high-impact marketing and community engagement initiatives.

Provide regular market insights and business reports to the manufacturer.

Operational Excellence

Oversee all dealership functions: new vehicle sales, pre-owned vehicles, after-sales service, parts, finance, and customer care.

Ensure strict adherence to DENZA’s global operational and brand standards.

Implement robust systems and processes to support sustainable growth and operational efficiency.

Team Leadership

Recruit, lead, and inspire a high-performing, cross-functional team.

Build a culture of accountability, innovation, and customer-centricity.

Provide ongoing coaching and development to ensure team members excel in their roles.

Customer Experience & Brand Representation

Deliver a premium and seamless customer experience throughout the purchase and ownership journey.

Monitor and address customer feedback, ensuring consistently high satisfaction ratings.

Represent DENZA at key industry events, media engagements, and manufacturer meetings.

Financial & Compliance Management

Oversee dealership budgets, P&L management, and financial reporting.

Ensure compliance with Australian automotive regulations and corporate governance standards.

Identify opportunities to improve efficiency, reduce costs, and maximize profitability.

Skills & Qualifications

Proven experience as a Dealer Principal, General Manager, or equivalent senior leadership role in the automotive industry.

Track record of launching or growing premium automotive brands in competitive markets.

Deep understanding of EV (Electric Vehicle) or NEV (New Energy Vehicle) industry trends.

Exceptional leadership, communication, and negotiation skills.

Strong commercial and financial acumen, with the ability to drive both operational and strategic outcomes.

Mandarin language skills highly regarded due to frequent communication with manufacturer stakeholders.

Why Join Us

Be the driving force behind the launch of DENZA, a premium brand entering the Australian market.

Lead a nationally exclusive dealership group with strong manufacturer backing.

Competitive executive salary package with performance incentives.

Opportunity to shape the future of sustainable luxury mobility in Australia.

How to Apply

If you are a dynamic and visionary leader passionate about premium automotive brands and the future of sustainable transportation, we invite you to apply.
Please submit your resume and cover letter, outlining your experience and your vision for establishing and growing DENZA in Australia.