Global Marketing Manager
Apxium
Posted 8 days ago
Exciting opportunity to join an innovative SaaS Fintech in scale up, launching new products targeting global growth and expansion.
The Global Marketing Manager is responsible for all things marketing. Developing, executing marketing strategies to meet business needs helping to achieve group goals. An integral team member helping scale up, global growth and success.
Managing brands, promotional messaging, products and content to publish, distributing to primarily Accounting and Legal firms target markets, ranging from mid to enterprise size (USD$1Bn) across international markets.
About us;
Apxium (apxium.com), making business and life easier for Accounting and Legal Firms.
Starting almost a decade ago with award winning ‘Collect’ (automated collections, payments, reminders), product extensions Audit Safe, Professional Fee Funding has seen successful launches in major international markets United States, Canada and the United Kingdom.
Now is a great time to join the team as we look to launch our new finance lending arm APX Capital (apx.capital) with our revolutionary products including WIP, Invoice finance and Tax Pay across Australia, North America and beyond.
Apxium Group provides a range of SaaS and Fintech solutions to its customer base in Australia, UK, Canada and US. In particular, Apxium Group has deep capability in respect of payments acquiring and remote automation of billing and collections (including finance) for enterprise businesses.
Report to: Head of APX Capital
Location; Remote, ideally Adelaide (2-3 days WFH)
Package; Base $80,000 - $100,000 + Super + LTI - ESOP (Share program)
Duties & Responsibilities;
Strategise and execute all digital marketing elements, including; brand, websites, GTM, search, PR, database, social media, and advertising
Measure, test, and report on performance of all owned and paid channels against objectives
Identify trends and insights, to provide direction spend and performance based on analytics and insights
Collaborate with internal teams and agencies to optimise user experience
Evaluate end-to-end customer experience across multiple channels
Drive changes to the website architecture, content, linking and engagement, funnel conversions and define ongoing data and content driven strategies
Develop new and creative growth strategies
Understand the digital marketing landscape and associated growth strategies
Engage in automation and CRM platform (HubSpot) marketing activities
Build strong relationships with core internal and external stakeholders
Resourceful – able to come up with solutions and adapt to new situations
Project management
Develop and execute global marketing strategy in conjunction with Heads of Product, and convert strategy into task plan for in-house and external resources
Engage with sales teams and customers to understand key customer segments and their unique customer journeys
Compile and manage budget
Manage external agency partners to maximize value
Measure and report on performance against plan, focusing on ROI
Manage content creation strategy from concept to distribution
Issue clear, precise, and timed briefs for work required with shared services
Develop strong relationships with internal and external stakeholders
Induction of new staff when required
Recruitment and onboarding of new marketing staff if required
Skills & Qualifications:
Bachelor’s degree in marketing, business, or related field
Min. Five years proven experience developing marketing plans and campaigns, multi-market experience favorable
Excellent written and verbal communication skills
Strong project management, multitasking, and decision-making skills
Metrics-driven marketing mind with eye for creativity
Experience with marketing automation and CRM tools, HubSpot experience favorable.
Experience or exposure within the Accounting, Finance, and/or Legal industries will be favorably received
About Apxium
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Global Marketing Manager
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