Pattern Australia Pty Ltd | Melbourne, VIC | Full-Time

Are you an innovative Advertising Specialist ready to drive organic revenue growth

for enterprise e-commerce brands? Pattern is seeking a highly skilled professional

to devise, coordinate, and analyse advanced organic advertising campaigns,

blending client strategy with cutting-edge product innovation.

This role falls under the ANZSCO Unit Group 225111 Advertising Specialist,

focusing on encouraging consumers to purchase goods or services through

advanced organic search strategies and technological innovation.

Your Impact Will Include:

Devising & Planning E-commerce Campaigns: Lead and advance sophisticated e-

commerce SEO strategies, including site migrations, structured data, and faceted

navigation, to effectively promote goods and services via organic search channels.

Advise senior stakeholders on AI-driven SEO initiatives to reach target markets and

build consumer awareness.

Coordinating Technical Implementation: Orchestrate technical optimizations for

complex e-commerce platforms, addressing challenges like JavaScript SEO, crawl

budget, and Core Web Vitals, ensuring advertising content is discoverable and

performs efficiently. Develop automation scripts using Python, BigQuery, and APIs

to streamline campaign production and quality assurance.

Analysing & Reporting Performance: Innovate analytics and reporting by

designing self-serve dashboards to monitor advertising campaign efficacy, organic

revenue, and profitability. Define Key Performance Indicators (KPIs) and apply

statistical modelling for forecasting and anomaly detection.

Leading Innovation: Drive the SEO product roadmap, incorporating automation

and AI-enabled workflows to enhance future organic advertising capabilities.

What You Bring:

Qualifications in Marketing, Advertising, or a related field.

Proven e-commerce SEO expertise with enterprise retailers/brands, managing

complex technical challenges (e.g., site migrations, JavaScript/SPA SEO).

Strong analytical skills and proficiency in tools like Google Analytics, Looker

Studio, and BigQuery, with experience in data modelling.

Ability to build scripts and tools for automation (e.g., Python, Apps Script).

Excellent communication for advising clients and collaborating with cross-

functional teams.

Why Join Pattern?

You will directly contribute to delivering measurable organic revenue, conversion,

and visibility growth for our e-commerce clients. You will be key in shipping

quarterly roadmap milestones for our SEO and reporting products, with clear

adoption targets. We are committed to reducing manual effort through automation

and AI, improving time-to-insight and accuracy, and executing complex migrations

with minimal disruption and fast recovery. This role is strategically important,

bridging client success with agency-wide product innovation, ensuring we meet

current client needs while building future capabilities. Innovation is not an add-on,

but the core mandate.

Job Type: Full-time

Work Location: In person