About Us
We’re a strategic communications consultancy working at the intersection of reputation, engagement, change, and digital. Our clients span government, infrastructure, health, education, energy, and corporate. We help organisations tackle complex challenges, build trust, and deliver measurable outcomes through smart communication and creative solutions.

The Opportunity
We’re looking for a Social Media Lead (Paid & Performance) to take ownership of our SEM and paid social strategy. This senior role sits within our Digital and Creative team, driving measurable outcomes for clients by combining performance-led campaigns with creative storytelling.
You’ll work alongside consultants in communications, engagement, and change, bringing a digital-first perspective to campaigns that shape public policy, build community trust, and drive behavioural change.

What You’ll Do

• Lead the design and execution of paid social campaigns (Meta, LinkedIn, TikTok, YouTube, X) and SEM programs (Google Ads).
• Translate high-level communication strategies into measurable digital outcomes.
• Plan, manage, and optimise campaigns to deliver best-in-class targeting, creative, and ROI.
• Provide clear analytics and reporting, with actionable insights and recommendations.
• Stay across evolving digital trends, including AI-driven search and new ad formats.
• Mentor and upskill colleagues in digital execution, fostering capability across the team.

What We’re Looking For

• 5+ years’ experience in SEM, paid social, and performance marketing, ideally in an agency, consultancy, or complex/regulated industry (government, infrastructure, health, etc.).
• Proven track record in running high-performing campaigns across Google Ads, Meta Business Suite, and LinkedIn Campaign Manager.
• Strong analytics expertise (GA4, Tag Manager, Meta Insights, LinkedIn Analytics).
• Comfortable presenting insights and strategic recommendations to senior stakeholders.
• A collaborative, hands-on leader who enjoys working with strategists, creatives, and researchers.
• Curiosity about how digital can shape behaviour, build trust, and influence change.

Why Join Us?

• Work on projects that matter – from major infrastructure builds to public health campaigns.
• Exposure to a wide variety of industries and high-profile clients.
• Flexible, hybrid working with offices in Melbourne and Sydney.
• A collaborative team environment that blends strategy, creative, research, and digital.

Apply Now
If you want to use your digital expertise to help organisations navigate complexity, influence change, and build reputation, we’d love to hear from you.