Permanent, Full Time Position

Temporarily based at 45 Pirie Street until early 2026 then based in the riverside precinct at the iconic Adelaide Festival Centre

Base Salary $85,587 plus 12% superannuation

Are you a digital marketing expert with a for the arts? Do you thrive on using data and technology to connect with audiences?

Adelaide Festival Centre is looking for a Digital Marketing Officer to join our dynamic team and help shape the future of our digital presence.

About Adelaide Festival Centre

Established in 1973, Adelaide Festival Centre is South Australia’s principal performing arts venue and a leading Asia Pacific cultural centre. Adelaide Festival Centre produces a bold, exciting and extensive program of festivals, events and performances all year round, to inspire educate and entertain audiences from a variety of ages and cultures.

Adelaide Festival Centre prides itself on providing support and development and maintaining a positive work environment for all employees. As the home of performing arts in South Australia, we aim to uphold exceptional customer service to external organisations and patrons.

Adelaide Festival Centre operates four theatres in the Adelaide CBD – the Festival Theatre, Dunstan Playhouse, Space Theatre and the newly redeveloped Her Majesty’s Theatre.

About the vacancy

This is your opportunity to play a key role in driving audience growth and engagement across our digital channels. Reporting to the Manager, Digital and Social, you'll be responsible for executing and optimising digital marketing activities, ensuring a cohesive and customer-centric experience across every touchpoint.

You will guide the effective execution of our digital strategy, focusing on audience segmentation and targeting, email marketing, digital signage, website management, SEO/SEM and paid social media. You will also have a Digital Marketing Coordinator reporting to you, making this a great opportunity to build your leadership skills.

Responsibilities

Digital Channel Management: Drive the execution of content and campaigns across all owned channels, including our websites, email marketing, digital signage, and paid social.

Website & CMS: Maintain and optimise our website and CMS, ensuring content is always accurate, engaging, and aligned with our brand guidelines. You'll also provide training to new users on the CMS.

Email Marketing: Lead the creation and distribution of email and SMS campaigns. You'll implement best practices for audience segmentation, A/B testing, and automation to achieve maximum engagement.

Digital Analytics: Use digital analytics and insights to identify opportunities for improvement and report on campaign performance to the wider team.

Paid Social & SEO/SEM: Execute paid social media campaigns and apply SEO/SEM strategies to increase organic search traffic and enhance our online visibility.

Team Leadership: Provide guidance to the Digital Marketing Coordinator, lead weekly team meetings, and contribute to the development of new digital initiatives.

Competencies and Skills

Essential skills and experience:

Proven technical skills with email marketing platforms, website Content Management Systems (CMS), and the Adobe suite or Canva.

A solid understanding of digital marketing principles and best practices.

Excellent written, verbal, and interpersonal communication skills.

Strong analytical and problem-solving abilities with the capacity to interpret digital data.

The ability to work independently and collaboratively in a fast-paced environment.

Highly desirable skills and experience:

Tertiary qualifications in marketing or a related discipline.

Experience with digital signage systems (e.g., Elementi, Vir2Cloud).

Knowledge of the arts and entertainment industry and ticketing systems.

Previous line management experience.

Benefits and Culture

Adelaide Festival Centre employs over 350 people in Lighting, Sound, Staging, Wardrobe, Production Management, Patron Services, Hospitality, Merchandise, Marketing, Programming, Education, Sponsorship, Philanthropy and Corporate Services.

Joining our team means sharing our ambition to be the arts and entertainment heart of the festival state, to entertain, engage, educate and inspire, and to be a national and international cultural leader and collaborator.

At Adelaide Festival Centre, we value our employees and offer a range of benefits which include:

Access to $15 staff tickets to performances in all our venues

Access to 10% staff discount in all our food and beverage outlets

Participating in our biannual Bring Your Dog to Work Day

Taking advantage of our voluntary, flexible working arrangements

Having a free annual flu vaccination

Accessing our free Employee Assistance Program

Working in a breast-feeding friendly workplace

Working in an approved Child Safe Environment

Adelaide Festival Centre is located on Kaurna Yarta. We respect First Nations people around Australia and acknowledge the Kaurna people as the traditional custodians of the Adelaide Plains. We honour their spiritual relationship with their country, and we do so in the spirit of reconciliation. Adelaide Festival Centre has an ambitious Innovate Reconciliation Action Plan in place approved by Reconciliation Australia and is committed to being an inclusive, supportive workplace and an employer of choice for First Nations people.

The public sector is diverse and desires to increase in diversity and to create opportunities for more South Australians. Adelaide Festival Centre is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion.

If you believe this job is suited to you, don’t miss this opportunity to apply.

Applications

All applications will be treated in strict confidence and must include a cover letter stating your potential contribution to this role, the relevant skills and experience you can offer Adelaide Festival Centre, together with a current resume identifying relevant career, personal and educational achievements.

For more information about Adelaide Festival Centre and a copy of the position description, please visit the ‘employment page’ on our website: www.adelaidefestivalcentre.com.au Enquires can be directed to [email protected]

Please submit all applications via SEEK by 4:00pm Monday 15 September 2025.