Position Title: Chief Operating Officer (COO) - Sales and Marketing
Location: Melbourne, Australia
Reports To: Chief Executive Officer (CEO)
Company: Optizon Pty Ltd – A portfolio-based e-commerce company selling across the Amazon US marketplace.

Position Overview:

We are seeking an experienced and performance-driven Chief Operating Officer (COO) - Sales and Marketing to lead and scale our operational backbone across a portfolio of e-commerce brands generating over $20M in annual Amazon US sales. The ideal candidate has deep expertise in Amazon marketplace operations, has demonstrable experience in AI-driven e-commerce strategies, and excels in building efficient, tech-enabled supply chain and customer service frameworks.

This full-time role is ideal for a strategic operator who thrives in fast-paced, high-growth environments and knows how to build systems that scale profitably.

Key Responsibilities:

Marketplace Operations – Amazon Focus:

Oversee day-to-day Amazon operations across multiple brands, ensuring optimal performance across listings, account health, pricing, fulfillment, and compliance.

Manage growth initiatives including new product launches, keyword optimization, promotions, and advertising strategies.

Monitor sales velocity, customer metrics, and profitability across brands to guide strategic decision-making.

Resolve high-impact issues with Amazon (e.g., listing suspensions, chargebacks, policy violations) quickly and effectively.

Supply Chain & Fulfillment:

Direct end-to-end supply chain operations including procurement, inventory forecasting, 3PL coordination, and FBA/FBM logistics.

Optimize inventory turnover and working capital while avoiding stockouts and overstock.

Collaborate with sourcing teams and suppliers to improve lead times, reduce cost of goods sold (COGS), and strengthen vendor reliability.

Ensure seamless integration of systems across order management, logistics, and warehouse operations.

Customer Experience & Support:

Lead customer service strategy across all Amazon touchpoints, with a focus on maintaining excellent ratings and response time.

Implement SOPs and automation tools to streamline post-sale communication, returns, and warranty processes.

Drive initiatives that increase customer satisfaction, reduce negative feedback, and boost repeat purchases.

AI-Driven Operational Strategy:

Leverage AI tools and automation platforms to enhance operations in areas like forecasting, ad performance, competitive analysis, and customer service.

Evaluate and implement AI-based solutions for product research, content optimization, marketing automation and process improvement.

Stay ahead of emerging tech trends that can drive efficiency and edge in e-commerce operations.

Leadership & Cross-Functional Management:

Manage and grow cross-functional teams across operations, supply chain, and support.

Build scalable systems and infrastructure to support growth across multiple Amazon brands.

Work directly with the CEO and leadership team to align operational strategy with revenue and profitability goals.

Maintain and improve KPIs across operational areas—delivery speed, in-stock rates, customer satisfaction, and operational cost per order.

Required Qualifications:

7+ years of hands-on experience in Amazon marketplace operations with a strong command of Seller Central, FBA, and Amazon advertising platforms.

Proven success in managing a portfolio of brands with at least $20M+ in annual Amazon US sales.

3+ years of experience implementing or utilizing AI tools in the e-commerce space, such as AI-driven forecasting, listing optimization, content production or chatbot integrations.

Demonstrated ability to scale operational functions and lead cross-functional teams.

Highly analytical and process-oriented with strong proficiency in Excel/Google Sheets, BI dashboards, and e-commerce management tools.

Exceptional leadership, communication, and strategic planning skills.

Preferred Qualifications:

Experience with international expansion, especially within Amazon US, CA, UK or DE.

Familiarity with relevant tools to enhance Amazon marketplace competitiveness, or AI-enhanced platforms like ChatGPT, Claude, or forecasting AI.

Background in systems integration (e.g., NetSuite, Zoho, Inventory Planner) and workflow automation.

Salary: AU$120,000.00 + Super