Partnerships Coordinator

Reports to: Marketing Manager

Location: Brookvale NSW (Budgy Smuggler HQ)

Employment Type: Full-time

Salary: $70,000 - $80,000

About the Role

We’re on the lookout for a Partnerships Coordinator to jump in and help keep the wheels turning on our brand deals, licenses and collabs. Think of this role as the engine room that makes the big stuff happen; from getting products submitted to the NRL, AFL and Cricket Australia, to keeping our CRM looking sharp, to making sure partners get what they need, when they need it.

It’s a role that’s part admin, part creative, and a whole lot of teamwork. You’ll be the one making sure the right gear, logos and approvals are all lined up so that the magic can happen out in the world.

You don’t need to know it all already; this role is for someone super organised, with an eye for detail, and keen to get stuck into the business side of sport, lifestyle, and brand partnerships. You’ll be surrounded by a marketing crew who thrive on each other’s energy and get a kick out of building epic brand partnerships.

If you’re organised, curious, and up for joining a team that works hard, celebrates wins, and occasionally rocks up to meetings barefoot… this could be your gig.

Key Responsibilities

Licensing & Brand Partnerships Administration

Coordinate Budgy Smuggler’s licensing agreements, maintaining accurate partner records and ensuring compliance with partner requirements.

Prepare and submit product details, artwork, and supporting documentation to partner and licensing platforms (NRL, AFL, Cricket Australia, Rugby Australia, Football Australia, and other relevant codes).

Maintain the partnerships CRM and database, ensuring up-to-date and accurate information.

Track approvals, timelines, and deliverables to ensure smooth execution of licensing commitments.

Partnerships & Collaborations Support

Assist in identifying and tracking potential collaboration opportunities and brand partnerships.

Support the preparation of partnership proposals, presentations, and reports.

Liaise with partners for day-to-day updates, ensuring smooth communication between internal teams and external stakeholders.

Help manage gifting, product seeding, and smaller-scale partner activations.

Product & Campaign Coordination

Work with Product and Marketing teams to align partnership timelines with product launches and campaign schedules.

Ensure all required assets (product shots, logos, copy, approvals) are collated and delivered on time.

Track product submissions, changes, and approvals to meet deadlines.

Reporting & Insights

Provide regular updates to Phil / Brenden on the progress of licensing and partnership activities.

Prepare post-campaign and partnership summaries, highlighting performance, product delivery, and key learnings.

Campaign & Content Support

Proactively identify and track high-impact collaboration opportunities with potential for large-scale awareness and cultural relevance.

Collaborate with partners to co-create standout, newsworthy campaigns in key markets.

Coordinate with talent, partners, and media channels to deliver consistent, on-brand content that maximises reach and engagement.

Support execution and delivery of campaigns through clear communication, organisation, and tracking across teams and partners.

Skills & Qualifications

Essential

1–2 years’ experience in partnerships, coordination, marketing, or licensing (internships considered).

Strong organisational skills and attention to detail.

Excellent verbal and written communication skills.

Ability to juggle multiple projects and deadlines in a fast-paced environment.

Proficiency with Google Workspace / Microsoft Office and a willingness to learn CRM systems.

Desirable

Experience with licensing processes and product submissions.

Familiarity with sporting codes, brand partnerships, or apparel/lifestyle industries.

A passion for sport, creativity, and brand-building.

What We Offer

Mentorship from senior partnerships and marketing leaders.

Opportunities to work with major sporting codes, global brands, and exciting collaborations.

A collaborative, energetic team environment.

Career growth potential into senior partnerships roles.