About our client

Yutaiheng Pty Ltd is a Sydney‑based container transport and logistics company (turnover >$2.2m) servicing port‑to‑warehouse FCL movements across the Sydney metro and surrounds. With a modern prime mover & trailer fleet and time‑critical operations, the business is investing in digital marketing to deepen relationships with freight forwarders, importers and warehouse partners.

The opportunity

We’re seeking a Marketing Specialist (Digital & Content) to plan and deliver data‑driven marketing that grows qualified enquiries from B2B logistics customers. This is a professional marketing role—not a front‑line retail or transactional customer service position.

Key responsibilities

Strategy & planning (10%)

• Build a quarterly digital marketing plan aligned to freight seasons, vessel schedules and service capacity; define channel goals, budgets and KPIs.

Content & social (40%)

• Produce original photo/video and written content showcasing FCL deliveries, depot‑to‑door workflows, case studies and safety/compliance highlights.

• Own the content calendar for Facebook, LinkedIn and TikTok; publish, moderate and escalate leads from DMs/comments.

• Develop landing pages, brochures and email sequences targeting freight forwarders/importers.

Website & SEO (20%)

• Manage yutaiheng.com.au updates (copy, UX, basic SEO and tracking).

• Maintain a consistent brand library (logos, templates, footage, style guide).

Analytics & reporting (15%)

• Implement GA4 and platform insights; run monthly dashboards on reach, CTR, enquiries and conversion cost; test/iterate campaigns.

Partner & client marketing (15%)

• Coordinate joint promos with depots/warehouses; produce proposals, capability decks and win‑loss case notes for management.

Success looks like

• Month‑on‑month growth in qualified B2B enquiries and quote requests.

• Higher engagement from target segments (freight forwarders, importers, 3PLs).

• A consistent brand presence across web, social and client materials.

What you’ll bring

• Bachelor’s degree in Marketing/Communications/Digital Media (or similar).

• 2+ years’ hands‑on digital content experience (shooting/editing short‑form video, copywriting, scheduling, community management).

• Working knowledge of GA4, Meta Business Suite, TikTok for Business, and CMS basics (e.g., WordPress/Wix/Shopify).

• Practical SEO and on‑page optimisation skills; familiarity with Canva/Adobe/CapCut.

• Excellent written and verbal English. Mandarin and/or Cantonese proficiency is highly regarded given part of our client base operates in Chinese‑speaking markets.

• Logistics/transport exposure is advantageous (or strong motivation to learn the sector quickly).

Why this role

• Direct impact on revenue in a growing logistics business with executive access.

• Scope to build a practical content engine (templates, playbooks, asset library).

• Stable full‑time role with competitive base salary $80,000 + super.

How to apply

Apply via SEEK with your CV and a short portfolio (links to 2–3 posts/videos or campaigns with a line on your role and results). Shortlisted candidates will be contacted.

Recruiter

This role is managed by RecruitIQ Pty Ltd on behalf of Yutaiheng Pty Ltd. Please direct enquiries through SEEK.