The Blues Train have a great opportunity for someone looking to work in a flexible, fast-paced and friendly team environment. You’ll be working alongside our current team and 3rd party digital marketing company to create fun, vibrant and on brand content for our digital marketing campaigns, social media platforms and general marketing materials.

Having prior experience in managing social media and the creation of digital content is crucial. You will play a vital role in developing compelling and innovative content that resonates with our target audience and aligns with our brand's voice, story and image. You will work closely with the Managing Director and Marketing Team to understand our brand goals and audience preferences, using these insights to create content that is not only engaging but also contributes to our brand's growth and development.

Key role responsibilities include:

Developing creative concepts for digital marketing platforms that tell a brand story and connect with the target audiences

Plan and curate engaging on brand social media posts and reels

Creating stills, gifs and video content

Write compelling, engaging and persuasive copy / blogs

Scheduling of social media content

Nurture and develop our social media community with engagement

Coordinating, engaging and scheduling influencers to experience and collaborate with The Blues Train

Implementing strategies for growth of social media platforms

Supporting weekly, monthly and quarterly reporting and insights at team meetings

Contribute to marketing activities as required including digital campaigns, photoshoots, videography and corporate functions & events

Working hours:

Part-time position

2 days/week in the Queenscliff office - Tuesday & one other day of choice

1 day/week content creation on site during event season at Queenscliff (October to May, Saturdays, not all weeks required)

Key personal requirements include the following:

An understanding of social media and eager interest to learn about its role in our marketing campaigns

Design skills using content creation software like Canva etc

Copywriting skills

Marketing degree and/ or 1 year experience in a similar position

Experience creating content is a must

Excellent communication and time management skills

A creative flair and ability to think outside the box

Awareness of marketing guidelines in the hospitality and tourism industries

Exceptional project management capabilities

About You:

Motivated and eager to learn

Be comfortable working independently in a fast-paced environment

A can-do attitude and happy to help where needed

Apply now by sending your current resume and a cover letter telling us why you’d like to be part of our team, and how you meet our key criteria points. Please provide samples of content you have created.

Applications not addressing key questions and that do not include a cover letter or samples of content will not be reviewed.

Applications open until Friday 12th September 2025, unless filled prior. Immediate start available.

Please note only successful applicants will be notified.