Donor Experience and CRM Lead (Individual and Regular Giving)
Gold Coast Hospital Foundation
Posted 6 days ago
Who we are
Gold Coast Hospital Foundation is the official charity for Gold Coast Health. As a locally-based community organisation, we raise funds to support patients and their families by delivering local health programs and projects. We fund and deliver vital equipment and services to improve patient experience, including:
Cancer Patient Transport
Emergency Accommodation
Medical equipment and aids
Hospital facilities and patient spaces
Scholarships for Gold Coast Health staff
Join a small, friendly team making a big impact from our central location at Gold Coast University Hospital. We value collaboration, flexibility, and celebrating wins together – with WFH options, regular social catch-ups, and a culture that genuinely supports each other’s success.
About the role
This role works closely with the Community Fundraising Coordinator and Fundraising Manager, and plays a key part in cultivating meaningful, long-term relationships with our valued supporters. As Donor Experience and CRM Lead, you will harness Salesforce to design, deliver, and optimise personalised donor journeys that are impactful and aligned with our mission of improving health outcomes for the community. You will take ownership of regular and workplace giving and supporter data management, using Salesforce insights to inform strategic decisions and continually improve engagement.
This is a collaborative environment, and flexibility is essential. The successful candidate will be willing to contribute to broader organisational needs as required, including attendance at fundraising events, community activations, and supporter engagements.
Lead the planning and delivery of individual and workplace giving campaigns, including appeals, acquisition, retention, and upgrade strategies
Coordinate and grow the regular giving program, with a strong focus on supporter retention
Design and implement tailored donor journeys and communications across digital, mail, phone, and in-person channels
Ensure accurate donor data, effective segmentation, and CRM optimisation (Salesforce)
Track, analyse, and report on donor engagement metrics and campaign performance to inform continuous improvement
Ensure compliance with privacy and data protection legislation and uphold best practices in supporter care
Work cross-functionally with Fundraising, Marketing, and Operations to deliver consistent, donor-centric experiences
Contribute to organisational initiatives beyond core responsibilities, including supporting events, campaigns, and community outreach
About you
Demonstrated experience in individual giving, regular giving, and/or community fundraising
Familiarity with CRM systems (ideally Salesforce) and donor segmentation principles
Strong communication and donor stewardship skills, with a professional and compassionate approach
Demonstrated ability to deliver end-to-end fundraising campaigns across multiple channels
Outstanding interpersonal and communication skills, both internally and externally
Analytical mindset with the ability to interpret data and apply insights
A flexible, team-oriented mindset and willingness to contribute to broader organisational goals
Passion for healthcare and a genuine desire to make a positive impact in the community
To apply, please submit your CV via Seek with a cover letter of no more than one page.
To discuss this role, please contact:
Brigid Pokarier
Fundraising Manager
[email protected] (or via LinkedIn)
0401 601 277
About Gold Coast Hospital Foundation
Gold Coast Hospital Foundation is a community charity that promotes health and helps improve public health care.
WHAT WE DO
With community support we raise money to deliver public health education, research and improve health care for the Gold Coast region. Our major focus aims to reduce and prevent cardiovascular disease – helping to make your community healthier.
We improve health outcomes for patients by:
Delivering the Cancer Patient Transport Service
Purchasing medical equipment that adds value to existing resources
Delivering health promotion and health education workshops, conferences and activities
Funding research departments, projects, scholarships and fellowships
Source: This is an extract from the company's own website.
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