Marketing & Content Innovation Manager

Company: BOSS CARAVANS
Industry: Adventure, Lifestyle, Caravans, Digital Media

Role Overview

We’re looking for a creative powerhouse to become our Marketing & Content Innovation Manager — someone who can turn ideas into scroll-stopping campaigns, grow our digital tribe, and bring our adventurous brand to life across every platform.

If you live and breathe marketing, love creating content that actually connects, and know how to move fast, this role is for you.

This role also has the potential to include working remotely while travelling Australia in a caravan — creating real, on-the-road content that captures the spirit of freedom, adventure, and the lifestyle our brand represents.

Key Responsibilities

Lead AI-powered campaigns using tools like ChatGPT, Meta AI, analytics platforms, and CRM software.

Plan, launch, and manage end-to-end marketing campaigns across digital, social, and email platforms.

Film, photograph, and edit compelling visual content that brings our brand and products to life.

Manage and grow our digital presence—including social media, YouTube, email lists, and ad platforms.

Create unique marketing strategies focused on brand-building, engagement, and community growth.

Develop creative campaigns, collaborations, giveaways, and content drops to grow brand awareness.

Write blogs, scripts, captions, email content, and paid ad copy that connects emotionally with our audience.

Collaborate across teams (product, design, sales) to bring marketing visions to life.

Track performance and produce reports with insights to improve future campaign success.

Be the voice of the brand—engage with our online community and turn followers into loyal fans

Apply Now

"We’re not fussed about degrees — we’re looking for passion, creativity, and results. If you’ve got what it takes, send your resume, portfolio, or anything that shows your skills to [email protected]."