Spartan

Spartan is the world's largest obstacle race and endurance brand, whose mission is to help people live without limits. Our business lines range from obstacle racing to functional fitness to trail running and hiking through a stable of brands that includes Spartan Race, Tough Mudder, DEKA, Extreme Endurance and Spartan Trail. We do this through our race events, training programs, nutrition content and community development - helping people of all fitness levels develop the physical and mental strength to take on all of life's challenges with an unbreakable spirit.

Under new business leadership, Spartan Australia, NZ & Fiji is investing in a multi-brand strategy to support its various target markets and customers.

Position Summary

Based in Australia and working across Australia, New Zealand and Fiji the incumbent supports the development and execution of marketing campaigns and collaborates cross-functionally to drive brand awareness, customer acquisition and revenue growth. It supports the volunteer, ambassador, outreach, workout tour and street team programs. It requires the incumbent to be onsite for Spartan events across all brands.

Marketing & Digital Media

Support planning and execution of marketing campaigns and advertising.

Create engaging content for social media (Facebook, Instagram, TikTok, LinkedIn and more).

Monitor campaign performance and optimise based on analytics.

Assist with email marketing (EDMs), content scheduling, and performance reporting.

Maintain marketing assets and track campaign performance and sales data.

Community Engagement & Programs

Help deliver and grow Spartan’s Outreach Program, Ambassador Program, and Street Team initiatives.

Build relationships with gyms, schools and local businesses to promote events.

Recruit and manage volunteers and ambassadors, issue discount/reward codes, and support program reporting.

Support Workout Tours and promotional events in key locations.

Volunteer Management (event days)

Coordinate volunteer operations on race days, including briefings, check-in, tent setup, and ongoing support.

Liaise with the Race Director and Festival Manager to ensure smooth execution and optimal volunteer coverage.

Experience & Qualifications

Qualifications in marketing, communications, or a related field (required)

Minimum 2-3 years demonstrated experience in digital marketing, ideally within the sports or fitness industry

Highly adept in developing creative marketing content, with strong attention to detail

Highly developed organisational and prioritisation skills, with the ability to manage multiple tasks and projects simultaneously

Proficient in Microsoft Office or Google Suite, and familiar with digital tools (e.g. Canva, Adobe etc.) and CMS

Advanced proficiency in Google Analytics, Meta Business Suite, Adobe Marketing Cloud or similar social media management platforms; working knowledge of Adobe Creative Suite and WordPress CMS

Comfortable working long days outdoors - even in tough weather - and you're up for hitting the road for multi-day trips to support our events throughout the year.

Note: must have permanent Australian work rights. Position subject to passing Working with Children Check and National Police Check