Are you a strategic, hands-on Product Owner with experience leading CRM platforms from vision to adoption? Join a national B2B business undergoing a major digital transformation and play a pivotal role in replacing and evolving their core CRM solution used across Sales, Marketing, and Customer Service teams.

About the Company

This long-established Australian organisation operates at scale, with a large physical footprint across the country and a strong reputation in their industry. Their business is grounded in trusted relationships and supported by a friendly, collaborative culture with a bias for action. The tech team is small, cross-functional, and valued across the organisation for delivering meaningful digital change — including a recent overhaul of key legacy platforms.

About the Role

As Product Owner, you’ll lead the end-to-end delivery and ongoing success of the new CRM. You’ll define the vision and roadmap, work closely with stakeholders and third-party vendors, and ensure the system is adopted and embedded across the business. This CRM will play a central role in how the organisation manages customer interactions, drives sales performance, and enables smarter marketing engagement — and you’ll be at the centre of ensuring it delivers value from day one.

This is a cross-functional role with plenty of autonomy and visibility. You’ll report into the COO, work alongside operations, technology, and commercial teams, and help shape both the rollout and the long-term evolution of a platform that touches every part of the business.
Key Responsibilities

• Define and own the CRM product vision, roadmap and success metrics
• Lead the phased implementation of the platform and manage third-party vendors
• Ensure seamless integration with core systems (ERP, marketing tools, customer portals)
• Drive user engagement, training, and ongoing adoption across teams
• Champion the voice of the customer and ensure the CRM meets real-world needs
• Lead change and communication efforts to support successful rollout
• Monitor product performance and identify opportunities for ongoing improvement

What We’re Looking For

• Proven experience as a Product Owner
• CRM ownership experience – Hubspot, Salesforce etc
• Strong stakeholder management and communication skills, with the ability to lead cross-functional teams
• A background in wholesale, distribution, or retail environments is highly valued
• Experience working in smaller delivery teams with hands-on involvement across product discovery, implementation and post-launch optimisation
• Strong analytical thinking and a track record of making data-informed decisions
• Familiarity with tools like Jira and Confluence
• Comfortable leading training, supporting change management and driving user adoption

Ready to make your mark on a critical platform and help shape how this business connects with its customers? Apply now or send me a note [email protected] to find out more.