Bank First was born by making a BOLD move. Now, we're on a mission to make more BOLD moves as we transform and grow. We are proud to provide our community of educators and healthcare workers with a bank that puts them first, because they put others first.

We're committed to building a unique bank. One that’s different, sustainable, and centred around our Members. Join us in breaking the mould and shaping the future of banking.

We’re looking for innovative and creative minds that are ready to make a real impact at a place where you can truly be yourself.

So, what’s the role?

We’re looking for an experienced and purpose-driven Marketing Campaigns Manager to join our Member Value team. This is a hands-on, strategic role that sits at the heart of our marketing activity – leading the end-to-end planning and delivery of campaigns that drive acquisition, engagement, and retention for our audiences.

You’ll be responsible for bringing our brand, product, and partnership strategies to life through powerful, integrated multi-channel campaigns. This is your opportunity to design campaigns with creativity and purpose, build tailored customer journeys, and deliver meaningful experiences that make a difference.

You’ll work closely with a range of internal teams – from digital and product through to partnerships and data – and partner with external media agencies to ensure every campaign hits the mark. If you’re someone who thrives on managing multiple campaigns, can confidently own the creative process, and enjoys turning strategy into real-world results, then this could be your next big move.

In a typical day, you’ll get to:

• Plan and execute end-to-end marketing campaigns that align with our brand, product, and partnership goals.
• Lead campaign briefing, content development, and production timelines, ensuring projects are on time, on budget, and on brand.
• Develop personalised customer journeys and lifecycle marketing strategies that span online and offline touchpoints.
• Write engaging content including emails, social copy, headlines, and landing pages tailored to specific audiences.
• Monitor and report on campaign performance, using insights and analytics to optimise delivery and maximise impact.
• Collaborate with internal stakeholders and agency partners to ensure a seamless, Member-centric campaign experience.

About you

• 6+ years’ experience in marketing campaign management with a strong track record of delivering integrated, high impact campaigns.
• Bachelor’s degree in marketing, communications, or a related field (or equivalent experience).
• Deep understanding of campaign planning, customer journey mapping, lifecycle marketing, and digital performance tracking.
• Experience writing campaign content and collaborating with creative teams to bring messaging to life across channels.
• Strong stakeholder engagement skills, with the ability to influence and align cross-functional teams.
• Highly organised and proactive, with strong project management capability and a drive for continuous improvement.
• A creative thinker who is data-savvy, Member-focused, and passionate about delivering campaigns that matter.

Why join us?

• For purpose, a bank committed to helping its Members and their community.
• Impactful work that will genuinely make a difference to the lives of our Members!
• Work with values-driven leaders, who actively develop talent and support you to grow your career in an environment that empowers you to Be Bold. Be Different. Be Sustainable. Be YOU!
• Work-life balance and flexibility, so you can work in a way that best suits you and supports your commitments outside of work. Family friendly parental leave, and paid superannuation up to 52 weeks.
• Hybrid working from our state-of-the-art offices to connect and collaborate, as well as focused time at home.
• Competitive remuneration with an additional one week ‘Be You’ leave, ‘Be Well’ wellbeing benefit, #BFF Club home loan offer and free onsite parking!

To apply

If you are looking for purpose and an organisation that lives its values every day, we encourage you to apply. Likewise, if you tick many but not all the boxes, we also encourage you to apply.

Above all else at Bank First, we look for people with heart and learning agility. We encourage applications from people of all ages, cultures, abilities, sexual orientation, and gender identities. We strive to provide a recruitment experience that’s fair, inclusive, and accessible.