Are you passionate about regional tourism and ready to lead bold initiatives that put destinations on the map? Northern Grampians Shire Council is seeking a dynamic Tourism and Events Lead to champion the region’s visitor economy and drive memorable experiences for locals and tourists alike.

Vacancy Details:Position: Tourism and Events Lead Job Type: Part Time - 22.8 hours per week Tenure: Temporary - 1 October 2026 Location: Stawell Package: $103,404.38 pro rata plus superannuation Download Position Description: Tourism and Events Lead Applications Close: Monday 11th August 2025

About Northern Grampians Shire Council

Northern Grampians Shire Council has a diverse employment base, across 14 worksites in the Grampians Region of Victoria. We offer flexible work arrangements, providing access to relevant training and professional development opportunities with a variety of employee benefits. We promote innovation, responsiveness, respectfulness and continuous improvement as our core values. Being a smaller organisation, we can provide you with opportunities to act in leadership roles, transition between teams and participate in a range of collaborative projects with other team members or the wider community. We provide a supportive and flexible environment that values the balance between work and our employees' personal lives.

Why join us?

In addition to the picturesque landscapes at our backdoor, there are many other benefits to working for our innovative and vibrant Northern Grampians Shire Council. These include:

• Fortnightly RDO: Enjoy a well-deserved break and rejuvenate.
• Great Team Environment: A safe, respectful and supportive environment to enable you to thrive. You will work with like-minded, passionate individuals who love what they do.
• Professional Growth: We nurture talent and provide opportunities to flourish.
• Flexible Work Arrangements: To support your work life balance.
• Salary Packaging Options: Including remote area housing allowances and novated lease vehicles
• Access to Paid Leave: including purchased leave, paid parental leave, gender affirmation leave and to respond to family violence matters
• Employee Assistance Program: Your well-being matters - we've got you covered.
• Biodiversity: Explore our Council region's varied flora and fauna

Promote Inclusion

Northern Grampians Shire Council is committed to promote inclusion of all children and families; we aim to establish a culture that supports:

• cultural safety for Aboriginal children by working in partnership with Aboriginal peoples and Aboriginal community controlled organisations
• cultural safety for children from culturally and/or linguistically diverse backgrounds
• establishing a safe environment for children with a disability

Position objectives

This position is responsible for leading the implementation and development of marketing initiatives to increase engagement with visitors in attractions and tourism offerings across Northern Grampians Shire Council.

Key responsibility areas

Develop and deliver marketing initiatives and strategies to support the visitor economy by offering unique, high quality, enriching and widely-dispersed opportunities across Northern Grampians.

Develop and deliver marketing initiatives that support and improve in-destination visitor information and services.

Communicate and engage effectively to build and maintain productive relationships and partnerships with key visitor economy stakeholders including Grampians Tourism.

Inform and provide advice to Council on emerging issues and barriers to the visitor economy

Evaluate and report on marketing activities and achievements of visitor economy and visitor service offerings.

Research, investigate and present opportunities to improve visitor service and visitor information in line with council’s strategic plans including the Economic Development Strategy and Tourism Action Plans.

Review, analyse and maintain awareness of relevant Regional, State and Commonwealth policies and plans which impact on the Northern Grampians visitor economy.

Perform, as directed, other duties that are within the limits of the incumbents’ skill, competence and training.

Qualifications and experience

Hold or working towards relevant tertiary qualifications in marketing or tourism and some practical experience in the marketing industry, or substantial experience in tourism marketing or related field.

Selection criteria

Demonstrated experience in coordinating and implementing marketing activities

Proven experience in managing campaigns and projects on time and within budget

Developed understanding of challenges and opportunities of visitor information services and the regional visitor economy.

Demonstrated ability to build and maintain strong relationships with key stakeholders to provide a high quality outcomes.

Demonstrated communication skills, including report writing, preparation of presentations and communication material.

How to apply

• Click the Apply Button
• Download and read the position description.
• Attach a resume and cover letter briefly addressing the key selection criteria.
• Submit your application by following the process on this page.

If you'd like to know more contact Sarah Kernohan, Manager Strategic Planning and Prosperity at [email protected] or call 03 5358 8700.

Applications close 5:00pm Monday 11th August 2025

Northern Grampians Shire Council is dedicated to building a diverse, inclusive and authentic workplace. We are an Equal Employment Opportunity Employer committed to providing a safe workplace that embraces and values child safety.