About Us

At Reflections Holiday Parks, our purpose is to share nature’s playground with our guests in a way that gives back to our communities and nurtures the environment.

We proudly care for 41 unique destinations, all located on iconic NSW Crown Land. Our focus is on creating memorable experiences, not just for our guests, but also our team. As NSW largest holiday park operator, our unique, nature-inspired offerings really set us apart from the rest.

We are proud to be the first holiday park group to be certified as a social enterprise, so you can be assured that we do business for good. Our profits are aligned to our purpose in four key ways – Social, Culture, Environment, and Economic.

The Role

This role works across two beautiful parks, Ballina & Shaws Bay, providing guests the perfect place to unwind and recharge. Located on Bundjalung Country, this park is the ideal location for an experienced people leader to unleash their potential and drive guest engagement and business growth. By identifying new opportunities and supporting the team in delivering an exceptional guest experience, the Park Manager will foster a positive work environment where employees feel connected to the park’s mission, take pride in their contributions, and are committed to the park’s success. Leading the implementation of new processes, products, and services to align with strategic goals, the Park Manager champions a customer-focused culture and ensures all operations comply with regulatory standards.

This role will commence 03rd September 2025.

A typical day in the role may include:

• Switching up your office throughout the week between Ballina & Shaws Bay
• Building team skills through coaching, training and developing staff
• Creating a culture of accountability and safety by discussing performance metrics, goals and KPIs with the team
• Supervising park employees and oversee daily work where required, including developing and managing daily tasks
• Generating local revenue for the park within budget
  

About You

The successful candidate will be able to:

• Demonstrate a strong business acumen
• Lead a team that is established within the park
• Drive a safety first culture
• Lead operational excellence with a strong focus on guest engagement
• Establish strong guest relationships
• Develop strong partnerships to achieve results aligned with company goals
• Influence and inspire others to deliver to company goals

Essential requirements of this role:

• First aid certificate
• Current AUS Drivers Licence
• Experience in people management and workforce planning
• Experience in tourism or hospitality is desirable, but not essential.

The Perks

• In addition to a competitive salary and hybrid working arrangements upon completion of relevant onboarding and training, you will have access to:
• Two free nights’ accommodation at another Reflections location;
• A generous discount on personal travel to our parks;
• A friends and family discount;
• Above entitlement leave;
• Salary sacrifice and novated lease options;
• Excellent wellbeing initiatives including Employee Assistance Program, annual flu vaccinations and Personal Plus Leave (which includes Birthday Leave);
• Activities and events that foster a sense of connection and belonging such as annual off-site conference and weekly One Team meetings; and
• A comprehensive education and development program.
  

What Next?

Keen to further explore the opportunity to become a Reflections Holiday Parks team member? We would love to get to know you!

Select ‘Apply Now’ to share your resume and a one-page cover letter describing how you meet our needs and we will be in touch.

Aboriginal and/or Torres Strait Islander people are encouraged to apply