Head of Marketing – Lead, Build, Execute & Make It Fun!
Our client is a nationally recognized leader in the entertainment and leisure industry, known for bringing people together through arcade games, bowling, laser tag, and more. With bold growth plans ahead and a fresh, values-driven leadership team, they’re ready for a marketing reset—and they need a dynamic Head of Marketing to take the reins.
This isn’t just a leadership role—it’s your opportunity to take ownership of an entire department, get hands-on, rebuild foundations, and execute the vision. You’ll partner closely with the COO and leadership team to breathe new life into the brand, team, and strategy.

As Head of Marketing, you’ll bring structure, energy, and execution to the marketing function. This role combines high-level leadership with a roll-up-your-sleeves mentality. You’ll be rebuilding systems from the ground up—website, database, automation, brand refresh, budgeting, team development—and more.
You won’t be left in the dark—there’ll be strong direction and support from the COO and Managing Director as you settle in—but this is your chance to own it.

Key Responsibilities:Department Leadership & Execution

• Build and lead a high-performing marketing team
• Create and implement marketing processes and accountability systems
• Oversee the execution of major marketing initiatives with a "no-barriers" mindset
• Develop, manage, and track marketing budgets

Brand, Digital & Automation

• Refresh and relaunch the company’s brand, tone, and visual identity
• Oversee development of a new website, digital assets, and SEO structure
• Implement database and automation tools to improve lead nurturing and retention

Campaigns & Performance

• Design and execute national campaigns that increase bookings, drive foot traffic, and maximize revenue
• Collaborate with commercial partners and sponsorships for mutually beneficial promotions
• Analyze performance data, market trends, and customer behavior to inform direction

Culture & Strategy Alignment

• Align marketing strategy with the company’s EOS (Entrepreneurial Operating System) framework
• Work closely with the COO to embed a fun, values-based culture across the team and brand
• Support cross-functional initiatives and contribute to business growth with innovative thinking

Ideal Candidate

• Proven experience in a senior marketing leadership role (ideally Head of/Marketing Manager level)
• A strong executor with a track record of getting things done—websites launched, teams built, campaigns rolled out
• Hands-on experience across brand strategy, campaign delivery, digital marketing, and marketing tech
• Organized, proactive, and unafraid of solving complex problems or working through ambiguity
• Collaborative leader who thrives in a fast-paced, high-energy environment
• A genuinely fun human who brings positivity and momentum to the team

Why You’ll Love It Build something meaningful from the ground up—real ownership and influence
Work on exciting projects including brand refreshes, new platforms, and national growth
Be part of a fresh, supportive leadership culture that values integrity, accountability, and fun
Hybrid flexibility, but with in-office connection to truly learn the business and lead the team
Help shape a beloved entertainment brand and make it the best version of itself
Ready to lead, build, and execute in a business that’s all about creating fun experiences? Apply now or reach out to Angela Smith for a confidential chat.

Why Go Through Smith & Co? Think Recruitment. But Simple.

At Smith & Co, we believe in a first-class candidate experience. We support you through every step of the recruitment journey, align you with opportunities that match your goals, and partner with inspiring businesses who value your expertise. Our process is transparent, tailored, and always human.