🌙 We're Hiring: Digital Content and UX Specialist (Maternity Leave Cover – 9 to 12 Months)

Location: National Support Centre, Mulgrave, VIC
Type: Full-time | Fixed-Term Contract (9 to 12 months)
Reports to: eCommerce and CRM Manager
Team: eCommerce Team
Start Date: As soon as possible

🛏️ About Forty Winks

At Forty Winks, we’re #SeriousAboutSleep – and seriously passionate about what we do. Since 1984, we’ve grown from a group of independent retailers into Australia’s leading sleep specialist, with 115+ family-owned and operated stores across the country.

We champion the science of sleep and cutting-edge technology like bedMATCH, offering Australians unmatched expertise and an exceptional retail experience. We’re proudly Australian-made, customer-first, and future-focused – and right now, we’re looking for someone who shares our values to join the team.

✨ About the Role

We’re on the lookout for a creative and data-driven Digital Content and UX Specialist to join our friendly and dynamic eCommerce team on a maternity leave contract. You’ll lead the execution of all digital product launches, optimise the user journey across our platforms, and ensure our content is as engaging, SEO-friendly, and visually compelling as our products.

This is a unique opportunity to own and shape how customers interact with our brand online – from homepage banners to blog content and everything in between.

🔍 Key Responsibilities

Digital Content & UX Execution

Lead digital content creation across the website, social channels, blog, and EDMs

Manage and schedule product launches in collaboration with Product and Marketing teams

Oversee homepage and campaign landing page assets in partnership with creative and media teams

Implement and maintain SEO strategy – technical, on-page, and content

Continuously enhance site UX/UI, including navigation, layouts, and customer journeys

Conduct A/B testing and interpret analytics to drive meaningful UX improvements

Benchmark competitors to stay ahead of digital trends

Collaboration & Campaign Support

Take part in campaign planning, briefings, and execution

Act as a key liaison for internal stakeholder feedback on digital campaigns

Contribute to creative strategy for seasonal and tactical campaigns

🎯 About You

You’ll Bring:

A Bachelor’s degree in Marketing, Communications, Journalism or a related field

2+ years in digital content, UX, or digital marketing roles

CMS platform experience and strong writing/editing skills

A solid grasp of SEO best practices and analytical tools

Organisational prowess with sharp attention to detail

Confidence working both independently and in a team

A creative mind and the ability to juggle multiple projects with ease

Bonus Points for:

Experience in retail, eCommerce, or franchising

Familiarity with accessibility standards and web compliance

Skills in Adobe Creative Suite or Canva

Working with external digital agencies

💼 What You'll Gain

A supportive, family-first culture that values innovation and collaboration

The chance to lead digital projects at a national level

Exposure to multiple business functions in a dynamic, fast-paced retail brand

The satisfaction of helping Australians get a better night's sleep – one click at a time

💤 Ready to Dream Big?

Join a brand where your ideas, creativity, and digital expertise will make a tangible impact. Apply now and help us deliver a smoother, smarter, sleepier online experience.

Applications close: 5pm 21st July, 2025