The Marketing & Communications Manager for the Northern Territory Cluster is responsible for the development of the marketing plan and activities to increase brand awareness, communicate promotions to all relevant target markets and address all 4 hotels' business needs. This will include advertising, production, promotion, publicity, e-commerce and social media activities to drive long and short-term revenue in the hotel, Groups, Conferences & Events.

What will I be doing?

As Marketing and Communications Manager, you will be responsible for performing the following tasks to the highest standards:

To act as a pro-active support function for all revenue generating departments of the hotel by providing marketing strategy, materials and resources as required

Work with the Commercial Director to ensure maximization of all campaigns and activities including online demand generation

Support the sales and business development teams with development of sales collateral, presentations, sales blitz initiatives and corporate gifts

Develop and maintain successful relationships and with key internal and external stakeholders to ensure effectiveness of the marketing function

Work actively to develop a profile in the hospitality and broader Marketing community in the Northern Territory to been seen as a key marketing identity

Work with the Human Resources department with the rollout of any internal communications and CSR programs.

Media liaison and relationship management including writing and distribution of press releases

Manage the hotel’s social media channels including internal communications and award submissions for Hotel and key talent

Work with regional e-commerce to ensure effective natural search and sponsored search marketing, co-ordinate hotel email marketing campaigns & monitor e-commerce activities of our Hotels and competitor hotels

Update and maintain all brand websites, online travel agents, and third-party websites to ensure the content is up to date, engaging and appealing

Identify companies that will fit the Hilton brand and represent a strategic partnership / sponsorship opportunity for the hotels

Support the Commercial Team and undertake any other duties as directed by the Commercial Director and General Managers

Develop and maintain the annual marketing plan across the four properties in the Northern Territory

Implement a proactive, integrated communications strategy that supports business objectives

Arrange hotel photography and videography in line with Hilton’s global photography standards

Organise hotel collateral in-line with Hilton’s global brand guidelines

Development of style guides for those outlets whose identity falls outside the Hilton Brand Identity Guidelines

Ensure hotels compliance in using regional accredited suppliers including; designers, printers, photographers and liaison with Regional Marketing to ensure all accredited agencies receive latest corporate marketing guidelines

Create, maintain and implement an effective PR communications plan

Organise media familiarisation and blogger experiences with a view of securing positive media and social coverage

What are we looking for?

A dynamic and creative Marketing and Communications Manager.

To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:

Educated to college level or equivalent in work experience

Experience in a similar marketing role

Proven experience of supporting, planning and managing project work to tight deadlines

Experience of the main functions of marketing and leading projects

Demonstrated ability to interact effectively with various levels of management

Proven experience of working to and understanding key marketing and e-commerce plans and strategies

Excellent written and verbal communication skills in English. High-level proficiency of native language dependant on location of role

Proficiency in Microsoft Office applications, budget management and project and time management

Demonstrates an understanding of commercial awareness, able to adapt to changing priorities with key judgement and decision making skills

Ability to interact effectively, create solutions, influence others and work diplomatically with a wide range of individuals

Professional approach, clean and well-groomed at all times

Friendly demeanour, positive and enthusiastic attitude with strong customer focus and able to work independently

Honesty, integrity, passion for hard work

Demonstrated self-starter, with excellent attention to detail

Creatively minded and has a thirst to work in marketing for the hospitality industry

Enjoys working collaboratively and is a key team player with a “can do” attitude and thrives on a challenge

Good understanding of Hilton, its core values and management structure

Benefits

Team Member Travel Program

Family & Friends Travel Program

Go Hilton International Food & Beverage Discounts

Access to Hilton University, offering more than 3000 courses