Performance Marketing Specialist – CRANK-No Barriers

Location: Melbourne, Victoria

Reports to: CEO and Operations Manager

Employment Type: Full-time

About CRANK

CRANK is a registered NDIS provider focused on helping participants find and keep meaningful employment. We operate across Australia with a strong presence in Melbourne Metro, Bayside, Southern East Melbourne, and West with online participants throughout Australia. Our mission is to use gaming, technology and creative engagement to transform disability services and capacity development and also unblock career pathways.

Role Overview

We’re seeking a strategic and hands-on Performance Marketing Specialist to lead and execute high-impact campaigns that drive lead generation, nurture engagement, and elevate CRANK’s digital presence. This role is pivotal in building referral pathways, engaging NDIS participants directly, and creating compelling video-led content across platforms.

Key Responsibilities

Lead Generation & Referral Pathways

• Design and execute lead generation and nurture campaigns targeting provider referral pathways including support coordinators, therapists, and allied health professionals.
• Collaborate with internal stakeholders to refine messaging and targeting based on referral behaviour insights

NDIS Participant Campaigns

• Develop and manage B2C direct lead generation campaigns targeting NDIS participants via social media and digital channels.
• Build and optimise nurture sequences to convert leads into active participants.

YouTube & Video Strategy

• Create and manage a powerful YouTube presence, including channel strategy, content calendar, and performance analytics.
• Develop a video-led campaign program that showcases CRANK’s services, participant stories, and educational content.

Video Case Studies & Media Assets

• Produce high-quality video case studies and testimonials for use across all marketing campaigns.
• Work with internal teams and external partners to script, shoot, and edit media assets that resonate with diverse audiences.

Website Conversion & Content

• Collaborate with the web team to refine website conversion points, landing pages, and content strategy.
• Implement A/B testing and analytics to improve user experience and lead conversion.

CRM & Marketing Automation

• Fully utilise Active Campaign to manage customer journeys, automate nurture flows, and track campaign performance.
• Maintain clean data hygiene and segmentation for targeted outreach.

Mandatory Skills & Experience

• Excellent written communications skills including developing email, printed and other content
• Proven experience in performance marketing, preferably in health, education, or NDIS-related sectors.
• Strong expertise in Active Campaign or similar CRM and marketing automation platforms.
• Demonstrated success in video content creation and YouTube channel management.
• Experience with social media advertising (Meta, LinkedIn, YouTube) and analytics.
• Excellent customer communication and stakeholder engagement skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Bachelor's degree in Communications and Marketing or related field

Desirable Skills & Experience

• Familiarity with NDIS participant needs and referral ecosystems.
• Experience working with disability services or community organisations.
• Creative storytelling and video production skills.