We’re Hiring: Part-Time Social Media Manager | Join Goodness!
Adelaide-based preferred | Hybrid | Contract or part time 2-3 days per week

Rem: $30-$45/hr depending on skills and experience

Are you a social-savvy creative who lives and breathes content, understands data and loves building communities? One of our child brands at Goodness, 'Keto Australia' (keto.com.au) is looking for a Part-Time Social Media Manager to help grow our brand’s digital presence and drive engagement across Instagram, TikTok, Pinterest, and YouTube Shorts.

We’re an online health and wellbeing store based in Adelaide, with a growing customer base across Australia. Our ideal candidate is tech savvy with a flair for short-form video, an eye for trends, and a performance-driven mindset. If you're curious about wellness, passionate about content, and ready to roll up your sleeves in a dynamic, purpose-led brand—we want to hear from you. We are part of a wellness brand group, so scope for supporting other wellness brands in the family is available too, for the right candidate.

Role Details

Role type: Contract, Part-Time
Hours: 2–3 days/week (flexible, approx. 10-15 hrs/week provided on your terms)

Reports to: Head of Brand
Location: Flexible (Adelaide-based preferred for content capture)

Key Responsibilities

Social Media Strategy & Reporting

Execute and manage a monthly social posting schedule across Instagram, TikTok, YouTube Shorts, and Pinterest (via Loomly or similar)

Track and report monthly on performance KPIs: reach, engagement, follower growth, conversions, click-throughs

Provide monthly wrap-ups with trend-driven recommendations

Stay ahead of platform updates and viral content trends (especially TikTok & Reels)

Monitor competitor activity within the keto/low-carb space

Content Creation & Scheduling

Design on brand engaging social assets using Canva, Figma, or CapCut
Repurpose blogs, science-backed info, and product tips into platform-native content
Film content on iPhone (behind the scenes, product demos, recipes, podcast clips, EGC) using our content studio and Halifax st creative space

Ensure brand voice and visuals remain consistent across all channels

Community Management

Respond to DMs and comments in a timely, brand-aligned manner

Actively engage with followers and aligned accounts

Report community feedback and insights to the Head of Brand

Email Growth via ManyChat

Manage ManyChat flows and campaigns for giveaways, automation (e.g., “comment ‘meal plan’”), lead capture.

Oversee lead segmentation and export to Klaviyo of emails

Review and optimise ManyChat performance monthly

Employee-Generated Content (EGC)

Plan and capture spontaneous, authentic content: team reactions, unboxings, snack tips, founder Q&As

Repurpose content across platforms for deeper brand storytelling

Reporting & Communication

Weekly updates on KPIs, post performance, and community trends

Monthly reporting (template provided) with insights and suggestions

Weekly check-ins with Head of Brand (max. 30 mins)

You’ll Thrive In This Role If You…

Have 2+ years’ experience in social media or content marketing (agency or brand side) or are studying in a similar field and feel passionate about building your skill set.

Are confident with Loomly, Canva/Figma, CapCut (or similar tools)

Understand content performance metrics and how to act on them, or are excited to learn

Love staying on top of TikTok/IG trends and know how to make content go further

Are a self-starter who can work independently but collaboratively

Based in Adelaide for content capture days (flexible working otherwise)

Time Allocation Guide

Content Planning & Scheduling – 5–6 hrs/week

Community Management – 2–3 hrs/week

Content Filming (EGC/Product) – 2 hrs/week

ManyChat Campaign Management – 1.5 hrs/week
Reporting & Team Meetings – 1.5 hrs/week

Influencer/UGC Campaigns – 3–5 hrs/week

How to Apply:
Send us your CV and a few links to social pages or campaigns you’ve managed. Bonus points for a quick note about your favourite recent brand trend or social post and why it worked.

Let’s grow something meaningful together.

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