Role Summary

Pinot & Picasso is offering a new and exciting opportunity for a VIC Area Manager to help drive the growth of our brand across Victoria.

We’re on the hunt for a high-performing sales and operations leader with a passion for customer experience, someone who thrives in a fast-paced, multi-site environment, is commercially astute, and ready to make this role their own.

This role goes beyond selling events. It’s about leading teams, running the day-to-day operations of our studios, and ensuring the delivery of exceptional experiences across every touchpoint. You’ll be responsible for driving public ticket sales, executing effective local area marketing strategies, and leading business performance across the VIC studio network.

We’re looking for a solutions-focused leader who builds strong relationships, inspires teams, and drives meaningful outcomes. You’ll be people-led, proactive, and performance-driven—someone who turns insights into impact, inquiries into revenue, and operational challenges into opportunities for growth. With a sharp eye for detail and a natural ability to lead, you’ll play a key role in lifting studio performance while continuously pushing for improvement and innovation.

Key Responsibilities

Sales & Commercial Growth

Drive studio-level and state-wide revenue targets across public sessions, private functions and corporate events

Convert leads into bookings through outbound outreach and local partnerships

Report on trends and opportunities while contributing to national sales forecasting

Marketing Execution

Deliver the 1-1-1 local marketing plan:

One local social campaign

One area activation

One community partnership

Build relationships with local businesses, councils, schools and influencers

Manage and schedule engaging content across VIC studio social platforms

Operations & Studio Standards

Ensure all VIC studios operate to brand, safety, and service standards

Manage costs, optimise rosters, and drive event profitability

Conduct regular walkthroughs, performance audits, and team check-ins

Calendar & Event Delivery

Build smart monthly event calendars based on data and local demand

Oversee end-to-end event logistics, staffing, and session readiness

Support high-volume and key events to ensure a premium guest experience

Customer Experience

Champion a gold-standard guest journey from enquiry to review

Monitor feedback and resolve escalations with a customer-first approach

Increase loyalty and retention through service, follow-up, and rebooking

Team Leadership

Recruit, train, and lead a flexible team of hosts and contractors

Deliver regular coaching, performance reviews, and brand training

Build a passionate, high-performing culture across the VIC portfolio

Strategic Projects & Studio Expansion

Lead the launch of any new VIC studios, including hiring and setup

Represent VIC in national leadership meetings and projects

Test new initiatives and operational improvements for broader rollout

Travel & Flexibility

Regularly travel between VIC studios and occasionally interstate

Work flexibly across evenings and weekends based on business needs

Be available on-call to ensure continuity of operations

What Success Looks Like (KPIs)

Sales and revenue growth across all VIC studios

Strong social and marketing execution at the local level

Increased session attendance and profitability

High customer satisfaction and Google Review ratings

Cost efficiencies and budget adherence

Strong team performance and retention

Successful launch and performance of new studios

What You Bring

Proven experience leading multi-site retail, hospitality, or events operations

Strong commercial acumen and confidence managing P&L and sales performance

Effective people leader with excellent communication and coaching skills

Highly organised with the ability to manage competing priorities and timelines

Creative and customer-centric mindset

Hands-on, energetic, and unafraid to roll up your sleeves

Qualifications & Experience

3–5 years’ experience in a leadership role across retail, hospitality, events or entertainment

Tertiary qualification in Business, Events, Marketing or a related field (preferred)

Social media management and local marketing experience

Experience leading casual or contract-based teams

Available to travel and work flexible hours, including weekends and evenings

Join Pinot & Picasso, a fast-growing brand in the creative entertainment space, and take ownership of your region with the autonomy to drive performance and growth. You'll work with a passionate team focused on delivering great customer experiences, while benefiting from a flexible work structure and clear development opportunities.